Brazil Online Travel Overview Second Edition

Brazil Online Travel Overview Second Edition Published February 2015 Analysts: Luke Bujarski, Colie Hoffman


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In the wake of the 2014 World cup, Brazil's travel suppliers saw steady gains in both leisure and business travel. Despite a suffering infrastructure and macroeconomic difficulties, the Brazilian travel market still manages modest growth in most segments. After election season, growth is projected to pick up even more through 2016 – about 6% annually. Brazil makes up 38% of the total Latin American market and accounts for 45% of the region's online bookings. Over time, Brazil will likely lose total market share to faster-growing markets, including Mexico and Colombia.

Phocuswright’s Brazil Online Travel Overview Second Edition covers the mainstream transportation and accommodation segments that comprise the bulk of travel bookings transacted in Brazil. The report covers Brazilian travel market dynamics, and contains detailed information on key segments, economic factors and distribution trends.

Topics include:

  • Total market and online leisure/unmanaged business travel bookings for 2012 – 2016
  • Analysis of Brazil's economic landscape
  • Mobile travel gross bookings for 2012 – 2016
  • Analysis of major travel product segments – air, hotel
  • Discussion of the online travel agency, tour operator and metasearch landscape, including key players, recent developments and the relative influence of local versus global
Purchase Phocuswright’s Brazil Online Travel Overview Second Edition today.

  • Latin America Overview
    • Introduction
    • Key Findings
    • Methodology
    • Regional Data Dashboard
    • Overview by Market
    • Country Data Dashboard
    • Online Travel Agency Landscape
    • Suppliers
    • Distribution by Channel
    • Conclusion
  • The Brazil Online Travel Overview
    • Overview
    • Key Findings
    • Economic Landscape
  • Suppliers
    • Airlines
    • Hotels
    • Tour Operators
    • Online Travel Agencies
  • Metasearch
  • Mobile
  • Conclusion

Phocuswright's Latin America Online Travel Overview Second Edition presents the findings from proprietary research conducted in 2014 on the Latin American leisure and unmanaged business travel markets. This effort was undertaken as a multipart project to assess the travel market as a whole, and includes in-depth analyses of six individual markets: Argentina, Brazil, Chile, Colombia, Mexico and Peru. To evaluate the markets, Phocuswright interviewed executives from over 50 Latin America-based airlines, hotels, tour operators, car rental companies, OTAs, traditional travel agencies and travel technology companies. Certain data points were also obtained from third-party sources. Some data was collected in partnership with certain organizations. Unless otherwise indicated, all sales are based on gross bookings – that is, the total transaction value of the products sold on leisure and unmanaged business travel sites (i.e., consumer-facing websites that sell to individuals, including unmanaged business travelers purchasing outside of corporate travel policies). Market sizing also includes sales from travel suppliers outside of Latin America that are transacted via Latin America-based OTAs and Latin America-based tour operators. Corporate online booking systems such as Sabre GetThere and Amadeus e-Travel are excluded from this analysis.

All financial information is based on data obtained from company interviews or publicly available financial reports. Estimates and projections are based on executive interviews, third-party information, web traffic results, economic indicators, market trends and Phocuswright analysis. Data is actual for 2012-2013 and projected for 2014-2016. Totals may not add to 100% due to rounding.

In assessing the market, Phocuswright applies the following methodology to each respective travel segment:

OTAs – OTA market sizing estimates and forecasts are based on local market demand processed via global and local OTAs. Phocuswright considers point-of-sale total transaction value of travel sold via OTAs in each respective source market. For example, bookings generated within Mexico, for both domestic and international travel, are allocated to the Mexican market. Total OTA bookings reflect the share of total supplier online bookings processed by intermediaries.

Airlines – Usually, airline supplier gross bookings, both offline and online, are assigned to the market in which the supplier is headquartered. For example, all business generated by Aeromexico worldwide is allocated to Mexico. The two exceptions are the Latam Airlines Group, which operates under different brands in multiple markets (e.g., TAM in Brazil), and LAN Airlines, whose headquarters are in Chile but whose gross bookings are spread between Chile, Argentina, Brazil, Colombia and Peru.

Hotels – Hospitality supplier gross bookings, both offline and online, are based on room revenue generated by properties in the country source market. Room revenue for hotels and guesthouse/bed and breakfast establishments are included, while the revenue of campgrounds and similar establishments is excluded. Room revenue excludes food and beverage sales.

Car Rentals – Car rental supplier gross bookings, both offline and online, are based on revenue generated by rental fleets operating within the country source market.

Tour Operators – Tour operator bookings are also assigned to their respective source markets. Note that aggregating individual supplier segment estimates and forecasts will not yield the same results as total market estimates. Since adjustments are made for double counting – i.e., in the tour operator segment – please reference the relevant Figures (for example, total market for total market estimates) when interpreting the data.

When distinguishing supplier direct from intermediary bookings, Phocuswright considers the final merchant of sale as the booking channel. For example, because metasearch engines are nontransactional – they redirect customers to supplier or intermediary channels – they are not considered a booking channel. Car rental partnerships with airlines and hotels function in a similar way. For example, customers searching for car rental products on an airline website will often be directed to the car rental website to process the booking.

US $595 
CA $788 • £462 • €527
FREE for Open Access Subscribers
Add to Cart