Asia Pacific Online Travel Overview Seventh Edition
Asia Pacific's (APAC) electrifying climb to the top of the global travel industry is pushed along by bustling economies and a growing middle class with an appetite for travel. Most countries in the region are experiencing healthy GDP growth, as well as increased total travel gross bookings. Mobile penetration is booming across APAC as telecom infrastructures increase and more countries adopt 4G/LTE networks. This exciting growth and development of APAC makes it the travel market to watch through 2016.
Phocuswright's Asia Pacific Online Travel Overview Seventh Edition provides travel companies and marketers with a comprehensive view of the region's travel market performance from 2012 to 2016. The report provides market sizing and aggregate gross travel bookings of Asia Pacific-based travel suppliers, covering 13 APAC countries' leisure and unmanaged business travel. It delves into trends, individual market dynamics, projections through 2016, and key findings from various segments and countries.
Research highlights include:
- Mobile travel market sizing for 2013 and projections for 2014 to 2016, including sales from both the mobile web and applications
- Sizing and gross bookings of the regions' airlines, hotels, car rental companies, railways and online travel agencies
- Key trends affecting the size and development of the total and online travel markets of China, Japan, India, Australia and New Zealand
- Key findings on the region's OTAs, including accommodation sales, startups, mobile share and expansion
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