Report
Germany Online Travel Overview 2018
Germany Online Travel Overview 2018
Summary
Although Germany’s travel market is the largest in Europe, the country’s aging population often prefers more personalized travel planning, and offline transactions remain vital. Online penetration is climbing, however, and supplier-direct online channels are experiencing the fastest growth. This report provides a top-level overview of the German travel market, including background, key characteristics, market structure and major players in each segment.
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Analysts
