Research Topics
Region: Europe
Europe Research
Explore Phocuswright's latest research on Europe including market overview and sizing, destinations, technology and consumer trends.
ArticleFrom Buzzword to Bottom Line: Keeping Pace With Gen AI in Travel
Published: May 2024
In 2023, generative AI (GenAI) took center stage in the travel industry, driving efforts to optimize...
Article
ReportGermany Travel Market Report 2023-2027
Published: April 2024
Germany's travel market reclaimed its position as Europe's largest in 2023, with an 18% increase in...
Report
ReportSpain Travel Market Report 2023-2027
Published: April 2024
Spain's travel market completed its recovery in 2023, with gross bookings rising 36% to €34.6 billion....
Report
ArticleGreen Dilemma: How Cutting Emissions Cuts Into Corporate Travel
Published: April 2024
Amidst the technological evolution of COVID recovery, sustainability has become a cornerstone, with...
Article
ReportScandinavia Travel Market Report 2023-2027
Published: March 2024
In 2023, the Scandinavian travel industry exhibited recovery with overall gross bookings growing by...
Report
ArticleWho Owns the Customer? How About the Customers Themselves!
Published: March 2024
In the travel industry, the quest to "own the customer" through the collection of detailed profile and...
Article
ReportFrance Travel Market Report 2023-2027
Published: March 2024
France's travel sector witnessed solid growth in 2023, climbing by 12% to over €55 billion,...
Report
ArticleAt a Crossroads: Underappreciated Tech in Travel
Published: March 2024
Emerging technologies have undoubtedly revolutionized many industries, yet the travel industry has not...
Article
ReportU.K. Travel Market Report 2023-2027
Published: March 2024
In 2023, the U.K. travel market experienced significant growth, with gross bookings increasing 19%,...
Report
ReportEurope Travel Market Report 2023-2027
Published: May 2024
Travel demand remained strong as ever for the European market in 2023. Achieving an impressive 20%...
Report
