Research Topics Region: Europe

Europe Research

Explore Phocuswright's latest research on Europe including market overview and sizing, destinations, technology and consumer trends.

    No Travel Experience Necessary: More Outsiders Enter the OTA Market
    ArticleNo Travel Experience Necessary: More Outsiders Enter the OTA Market
    Published: May 2023
    Non-travel brands, such as financial institutions, retailers and loyalty clubs must really want to get...
    Article
    Scandinavia Travel Market Report 2022-2026
    ReportScandinavia Travel Market Report 2022-2026
    Published: May 2023
    The Scandinavian countries of Sweden, Norway and Denmark began a welcome rebound from two years of...
    Report
    Phocal Point: Country and Regional Sizing
    Interactive ChartsPhocal Point: Country and Regional Sizing
    Published: May 2023
    Tap into the most recent data on the 38+ covered travel markets. Data is presented in a visually...
    Interactive Charts
    Navigating the Digital Wave: Cruise Tech Post-COVID
    ArticleNavigating the Digital Wave: Cruise Tech Post-COVID
    Published: May 2023
    If anything, positive came out of the pandemic for the cruise industry, it may be the acceleration of...
    Article
    France Travel Market Report 2022-2026
    ReportFrance Travel Market Report 2022-2026
    Published: May 2023
    The France travel market burst into recovery mode in 2021 and continued the trend into 2022. High...
    Report
    Eastern Europe Travel Market Report 2022-2026
    ReportEastern Europe Travel Market Report 2022-2026
    Published: May 2023
    The Eastern European travel market includes several key country markets: Russia, Poland, Ukraine,...
    Report
    U.K. Travel Market Report 2022-2026
    ReportU.K. Travel Market Report 2022-2026
    Published: May 2023
    The U.K. continued its post-COVID recovery in 2022, with the reopening of international borders. The...
    Report
    Germany Travel Market Report 2022-2026
    ReportGermany Travel Market Report 2022-2026
    Published: April 2023
    It was a mixed recovery year for German travelers, and in turn for the Germany travel market. While...
    Report
    Roundup: Web3 Is Proving Its Value in Travel
    ArticleRoundup: Web3 Is Proving Its Value in Travel
    Published: April 2023
    Following a long buildup-and-hype period, 2023 is proving to be a pivotal year for Web3: These...
    Article
    Spain Travel Market Report 2022-2026
    ReportSpain Travel Market Report 2022-2026
    Published: April 2023
    Spain’s tourism market performance in 2022 was about as good as could be expected. Amidst COVID...
    Report
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