Research Topics Region: Europe

Europe Research

Explore Phocuswright's latest research on Europe including market overview and sizing, destinations, technology and consumer trends.

    Italy Online Travel 2019: By the Numbers
    ReportItaly Online Travel 2019: By the Numbers
    Published: December 2019
    Led by Italy’s expansive network of traditional travel agents, offline distribution was projected to...
    Report
    Italy Online Travel Overview 2019
    ReportItaly Online Travel Overview 2019
    Published: December 2019
    Italy’s travel market is on a strong upward trajectory, and the country remains one of the world’s top...
    Report
    Waiting Longer: How Smartphones and Connectivity Continue to Impact Travel’s Digital Funnel
    ArticleWaiting Longer: How Smartphones and Connectivity Continue to Impact Travel’s Digital Funnel
    Published: December 2019
    When it comes to business planning and go-to-market strategies today, it’s not uncommon to hear the...
    Article
    Scandinavia Online Travel Overview 2019
    ReportScandinavia Online Travel Overview 2019
    Published: December 2019
    Though relatively small in terms of total gross bookings compared to other European countries, the...
    Report
    Scandinavia Online Travel 2019: Key Developments
    ReportScandinavia Online Travel 2019: Key Developments
    Published: December 2019
    Scandinavia has become the center of climate activism over the past two years, with “flygskam” (or...
    Report
    Scandinavia Online Travel 2019: By the Numbers
    ReportScandinavia Online Travel 2019: By the Numbers
    Published: December 2019
    Rising smartphone penetration rates, coupled with nearly ubiquitous internet access will translate to...
    Report
    France Online Travel 2019: By the Numbers
    ReportFrance Online Travel 2019: By the Numbers
    Published: November 2019
    The recent collapse of Thomas Cook and some challenging socioeconomic conditions have contributed to...
    Report
    France Online Travel 2019: Key Developments
    ReportFrance Online Travel 2019: Key Developments
    Published: November 2019
    Though commercial and social unrest have hampered growth of the French travel market in 2019, the...
    Report
    France Online Travel Overview 2019
    ReportFrance Online Travel Overview 2019
    Published: November 2019
    While the French travel market is relatively fragmented, most segments are dominated by a large...
    Report
    Germany Online Travel 2019: Key Developments
    ReportGermany Online Travel 2019: Key Developments
    Published: November 2019
    German airlines are facing key challenges on multiple fronts, including competition from foreign...
    Report
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