Research Topics Distribution and Marketing

Latest on Distribution and Marketing

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    Budgets, Barriers and the Race to Agentic AI
    ReportBudgets, Barriers and the Race to Agentic AI
    Published: January 2026
    Based on a global survey of senior travel executives, this research examines where gen AI and agentic...
    AirCar Rental & Ground TransportationHotels & LodgingOnline Travel AgenciesShort-Term Rental
    Report
    Getting With the Program: Membership, Usage and Perceptions of Travel Loyalty Schemes
    ReportGetting With the Program: Membership, Usage and Perceptions of Travel Loyalty Schemes
    Published: January 2026
    Phocuswright’s Getting With the Program: Membership, Usage and Perceptions of Value for Travel Loyalty...
    AirCar Rental & Ground TransportationHotels & LodgingOnline Travel AgenciesShort-Term Rental
    Report
    Asia Pacific Travel Market Data Sheet 2025
    Market Data SheetAsia Pacific Travel Market Data Sheet 2025
    Published: December 2025
    This data sheet provides comprehensive market sizing and projections for the Asia Pacific travel...
    AirCar Rental & Ground TransportationHotels & LodgingOnline Travel AgenciesRail
    Market Data Sheet
    U.S. Travel Agency Landscape 2025
    ReportU.S. Travel Agency Landscape 2025
    Published: December 2025
    U.S. Travel Agency Landscape 2025 is part of a joint research project with Phocuswright and Travel...
    AirCar Rental & Ground TransportationCruiseHotels & LodgingOnline Travel AgenciesTours & PackagesTraditional Agencies & TMCs
    Report
    Asia Pacific Travel Market Report 2025
    ReportAsia Pacific Travel Market Report 2025
    Published: December 2025
    This report series features 12 markets comprise the Asia Pacific travel market: Australia-New Zealand,...
    AirCar Rental & Ground TransportationHotels & LodgingOnline Travel AgenciesRailTours & Packages
    Report
    Northeast Asia Travel Market Essentials 2025
    ReportNortheast Asia Travel Market Essentials 2025
    Published: December 2025
    This publication provides access to critical, top-level takeaways of for the Northeast Asia travel...
    AirCar Rental & Ground TransportationHotels & LodgingOnline Travel AgenciesRailTours & Packages
    Report
    Travel Metric of the Month 2025
    ArticleTravel Metric of the Month 2025
    Published: December 2025
    Phocuswright’s Travel Metric of the Month 2025 features fresh travel industry research published...
    AirCar Rental & Ground TransportationHotels & LodgingOnline Travel AgenciesTours & PackagesTraditional Agencies & TMCs
    Article
    Japan Travel Market Essentials 2025
    ReportJapan Travel Market Essentials 2025
    Published: November 2025
    This publication provides access to critical, top-level takeaways of for the Japan travel market,...
    AirCar Rental & Ground TransportationHotels & LodgingOnline Travel AgenciesRailTours & Packages
    Report
    Southeast Asia Travel Market Essentials 2025
    ReportSoutheast Asia Travel Market Essentials 2025
    Published: November 2025
    This publication provides access to critical, top-level takeaways of for the Southeast Asia travel...
    AirCar Rental & Ground TransportationHotels & LodgingOnline Travel AgenciesRail
    Report
    Will Agentic AI Disrupt Travel Distribution?
    ArticleWill Agentic AI Disrupt Travel Distribution?
    Published: November 2025
    Phocuswright’s Norm Rose leaves the industry with a final vision: agentic AI will redefine the travel...
    AirCar Rental & Ground TransportationCruiseHotels & LodgingOnline Travel AgenciesRailTours & PackagesTraditional Agencies & TMCs
    Article
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