Research Topics Distribution and Marketing

Latest on Distribution and Marketing

Gain a competitive advantage with Phocuswright's vast library of research on the travel distribution landscape. Our market sizing, forecasting and expertise on intermediaries is the industry standard. Phocuswright's research is the most credible source for accurate, thorough data and projections over the next several years.

    New Distribution Capability (NDC): It’s Only Just Begun
    ArticleNew Distribution Capability (NDC): It’s Only Just Begun
    Published: March 2017
    In 2013, after much discussion and diplomatic efforts to avoid alienating any constituency, the...
    Air
    Article
    U.S. Online Travel Overview Sixteenth Edition Market Sheet
    Market Data SheetU.S. Online Travel Overview Sixteenth Edition Market Sheet
    Published: January 2017
    Economic and geopolitical factors weighed down the U.S. travel industry in 2016. While leisure demand...
    AirCar Rental & Ground TransportationCruiseHotels & LodgingOnline Travel AgenciesRailTours & Packages
    Market Data Sheet
    U.S. Online Travel Overview 2019 Market Sheet
    Market Data SheetU.S. Online Travel Overview 2019 Market Sheet
    Published: March 2020
    This market sheet provides quick and easy access to U.S. travel market sizing data from 2017-2023,...
    AirCar Rental & Ground TransportationCruiseHotels & LodgingOnline Travel AgenciesRail
    Market Data Sheet
    Travel Innovation and Technology Trends 2020
    ReportTravel Innovation and Technology Trends 2020
    Published: March 2020
    Each year, Phocuswright publishes an annual content series that addresses the most significant trends...
    Report
    U.S. Airlines 2019: Key Developments
    ReportU.S. Airlines 2019: Key Developments
    Published: March 2020
    Several key developments in air distribution reinforce the continuing trend toward airline retailing....
    Air
    Report
    Italy Online Travel 2019: By the Numbers
    ReportItaly Online Travel 2019: By the Numbers
    Published: December 2019
    Led by Italy’s expansive network of traditional travel agents, offline distribution was projected to...
    AirCar Rental & Ground TransportationHotels & LodgingOnline Travel AgenciesRailTours & PackagesTraditional Agencies & TMCs
    Report
    U.S. Online Travel Agencies 2019: Market Sizing and Landscape
    ReportU.S. Online Travel Agencies 2019: Market Sizing and Landscape
    Published: February 2020
    Online travel agencies have faced their share of hurdles across the globe but remain resilient in the...
    Online Travel Agencies
    Report
    U.S. Cruise 2019
    ReportU.S. Cruise 2019
    Published: February 2020
    In 2019, the U.S. cruise segment was projected to top 30 million passengers for the first time ever....
    Cruise
    Report
    U.S. Packaged Travel 2019
    ReportU.S. Packaged Travel 2019
    Published: February 2020
    The U.S. packaged travel segment grew a marginal 1% in 2019, with growth curtailed by negative press...
    Tours & Packages
    Report
    U.S. Airlines 2019: Market Sizing and Landscape
    ReportU.S. Airlines 2019: Market Sizing and Landscape
    Published: March 2020
    While the U.S. airline market has proven resilient over the past decade, annual passenger revenue...
    Air
    Report
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