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What's important to your consumers is important to you. Phocuswright's research on consumer technology, social media, booking tendencies, brand loyalty and all other traveler decisions will help you stay abreast of consumer trends.

    The Latin American Experiences Traveler
    ReportThe Latin American Experiences Traveler
    Published: September 2026
    This report, based on a comprehensive survey of leisure travelers in Argentina, Brazil and Mexico,...
    Tours & Packages
    Report
    Travel Metric of the Month 2026
    ArticleTravel Metric of the Month 2026
    Published: September 2026
    AirCar Rental & Ground TransportationHotels & LodgingOnline Travel AgenciesTours & PackagesTraditional Agencies & TMCsShort-Term Rental
    Article
    Europe’s Trust Economy: Confidence as Travel’s Newest Competitive Advantage
    ArticleEurope’s Trust Economy: Confidence as Travel’s Newest Competitive Advantage
    Published: August 2026
    This report examines how trust is shaping travel decisions across Europe, from trip planning and AI...
    AirHotels & LodgingOnline Travel AgenciesTours & PackagesTraditional Agencies & TMCs
    Article
    Online Travel Tracker: Travel. Tech. Thailand.
    ReportOnline Travel Tracker: Travel. Tech. Thailand.
    Published: August 2026
    This online travel tracker explores how independent travel is evolving across Asia, from changing...
    AirHotels & LodgingOnline Travel AgenciesTours & Packages
    Report
    Travel Experiences 2026: Market Sizing, Operator and Consumer Behavior Highlights
    ReportTravel Experiences 2026: Market Sizing, Operator and Consumer Behavior Highlights
    Published: July 2026
    This report examines how travelers choose to book tours, activities and attractions. It explores...
    Tours & Packages
    Report
    Online Travel Tracker: The Indie Stack
    ReportOnline Travel Tracker: The Indie Stack
    Published: July 2026
    This online travel tracker explores how independent travel is evolving across Asia, from changing...
    AirHotels & LodgingOnline Travel AgenciesTours & Packages
    Report
    Global Traveler Trends 2026
    ArticleGlobal Traveler Trends 2026
    Published: July 2026
    Improved and expanded for 2026, Phocuswright’s consumer travel reporting is taking center stage....
    AirCar Rental & Ground TransportationCruiseHotels & LodgingOnline Travel AgenciesRailTours & Packages
    Article
    Europe Consumer Travel Report 2026
    ReportEurope Consumer Travel Report 2026
    Published: June 2026
    This report, based on a comprehensive survey of leisure travelers in the U.K., France and Germany,...
    AirCar Rental & Ground TransportationHotels & LodgingOnline Travel AgenciesTours & PackagesShort-Term Rental
    Report
    Online Travel Tracker: Philippines in Focus
    ReportOnline Travel Tracker: Philippines in Focus
    Published: June 2026
    The Online Travel Tracker, a new monthly market briefing developed by Phocuswright’s sister brand WiT...
    Hotels & LodgingOnline Travel AgenciesTours & PackagesTraditional Agencies & TMCs
    Report
    Japan Consumer Travel Report 2026
    ReportJapan Consumer Travel Report 2026
    Published: May 2026
    This report, based on a comprehensive survey of Japan-based leisure travelers and those who plan to...
    AirCar Rental & Ground TransportationHotels & LodgingOnline Travel AgenciesTours & PackagesShort-Term Rental
    Report
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