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What's important to your consumers is important to you. Phocuswright's research on consumer technology, social media, booking tendencies, brand loyalty and all other traveler decisions will help you stay abreast of consumer trends.

    Private Accommodation: Traffic & Conversion
    ArticlePrivate Accommodation: Traffic & Conversion
    Published: March 2017
    Private accommodation has exploded over the past few years, bringing alternative lodging options into...
    Article
    Hotel Suppliers: Traffic & Conversion
    ArticleHotel Suppliers: Traffic & Conversion
    Published: February 2017
    In an effort to regain some market share from leading OTAs, major hotel brands have introduced...
    Article
    Online Travel Agencies: Hotel Path Traffic & Conversion
    ArticleOnline Travel Agencies: Hotel Path Traffic & Conversion
    Published: February 2017
    While hotel shopping via desktop on online travel agencies (OTAs) has recently fallen, coinciding with...
    Article
    U.S. Accommodation: Clickstream & Conversion Highlights 2014-2016
    ArticleU.S. Accommodation: Clickstream & Conversion Highlights 2014-2016
    Published: February 2017
    While there may be just two mega-OTAs left standing (Expedia and Priceline) in the wake of...
    Article
    The Southeast Asian Traveler
    ReportThe Southeast Asian Traveler
    Published: January 2017
    Asia Pacific is a growth engine of the global travel industry, and while much attention has been...
    Report
    A Market Transformed: Private Accommodation in the U.S.
    ReportA Market Transformed: Private Accommodation in the U.S.
    Published: January 2017
    Long described as “alternative” lodging, the private accommodation segment is now mainstream. Services...
    Report
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