Research Topics
Consumer Research
Latest on Consumer Research
What's important to your consumers is important to you. Phocuswright's research on consumer technology, social media, booking tendencies, brand loyalty and all other traveler decisions will help you stay abreast of consumer trends.
ArticleGenAI and Emerging Tech Use Among Travelers
Published: January 2024
This article is derived from the findings of Phocuswright’s 2023 consumer travel surveys in Europe,...
Article
ReportFar From the Madding Crowd? The Truth About Overtourism and Dispersal
Published: December 2023
Phocuswright’s Far From the Madding Crowd? The Truth About Overtourism and Dispersal is part of a...
Report
ReportEurope Consumer Travel 2023: Major Markets Compared
Published: December 2023
This report is based on a comprehensive survey of U.K., France, Germany, Italy and Spain consumers who...
Report
.jpg?tr=w-337%2Ch-257%2Cfo-auto "Sustainability in Travel Report 2023")
ReportSustainability in Travel Report 2023
Published: November 2023
Phocuswright’s Sustainability in Travel Report 2023 is a comprehensive consumer research study focused...
Report
.jpg?n=127&tr=w-337%2Ch-257%2Cfo-auto "Sustainability Dissonance: What Travelers Say vs. What They Do (and What to Do About It)")
ReportSustainability Dissonance: What Travelers Say vs. What They Do (and What to Do About It)
Published: November 2023
Phocuswright’s Sustainability Dissonance: What Travelers Say vs. What They Do (and What to Do About...
Report
ReportCanada Consumer Behavior and Travel Market Report 2022-2026
Published: November 2023
Phocuswright’s Canada Consumer Behavior and Travel Market Report 2022-2026 provides a complete view of...
Report
ReportU.S. Consumer Travel Report 2023
Published: October 2023
Phocuswright’s U.S. Consumer Travel Report 2023 provides a snapshot of American travelers’ recent...
Report
ReportSpain Consumer Travel 2023
Published: October 2023
The number of Spanish travelers (and percent of the population traveling) grew precipitously...
Report
ReportItaly Consumer Travel 2023
Published: October 2023
Italian travelers prioritize their trips highly: Following the pandemic, both the number of travelers...
Report
ReportGermany Consumer Travel 2023
Published: September 2023
German travelers are cautiously returning to the travel scene. Although travel incidence has not yet...
Report
