Payments Unsettled: Travel's Complex European Payment Landscape
The European payment landscape stands at a crossroads. While traditional forms of payment like credit or debit cards, cash and check, still dominate in most markets, travel suppliers and intermediaries across the region are using new country-specific forms of payment, like Swift in Scandinavia and iDEAL in the Netherlands. Electronic funds transfer, virtual cards/virtual account numbers (VANs) and prepaid cards have significant levels of acceptance in the region. There is even a broad consensus that smartphones have the potential to drive additional change in consumer-facing payment technology.
Phocuswright's Payments Unsettled: Travel's Complex European Payment Landscape provides insightful research and analysis into the major challenges, differences, developments and drivers. The report analyzes European payment methods, models and adoption across travel segments and specific countries.
- The market structure of the U.K., Germany, France, Scandinavia, Spain and the Netherland
- Major trends at a regional level, including drivers, developments and differences
- The awareness, adoption, intent and obstacles surrounding emerging alternative forms of payment and payment technologies
- Key players reshaping the European payment landscape, new models, mobile and innovations
Download Phocuswright's Payments Unsettled: Travel's Complex European Payment Landscape for insight into the developments shaping the European landscape.
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