Research Topics
Car Rental and Ground Transportation
Latest on Car Rental and Ground Transportation
Phocuswright's coverage of the car rental/ground segment – including online and mobile bookings, distribution and consumer behavior trends, supplier dynamics, and market sizing projections – provides clarity into the transformation of the ground transportation experience for travel.
.jpg "What’s Old Is New Again: Travel Agents in the Digital Age")
ArticleWhat’s Old Is New Again: Travel Agents in the Digital Age
Published: October 2025
Based on a comprehensive survey of U.S. travel consumers, this analysis highlights notable findings...
Article
ReportJapan Travel Market Essentials 2025
Published: November 2025
This publication provides access to critical, top-level takeaways of for the Japan travel market,...
Report
ReportBudgets, Barriers and the Race to Agentic AI
Published: January 2026
Based on a global survey of senior travel executives, this research examines where gen AI and agentic...
Report
.jpg?n=1574 "Latin America Travel Market Report 2025")
ReportLatin America Travel Market Report 2025
Published: October 2025
The Latin America travel market includes several key country markets: Mexico, Brazil, Colombia, Chile...
Report
ReportTravel Loyalty in 2026: What Consumers Want, What Brands Deliver
Published: January 2026
Drawing on a comprehensive survey of U.S. leisure travelers, this three-part research series examines...
Report
ArticleChinese OTAs Deploy AI for Big Global Push
Published: March 2026
Chinese OTAs Deploy AI for Big Global Push traces how major Chinese intermediaries are pairing a...
Article
ReportIndia Travel Market Essentials 2025
Published: September 2025
This publication provides access to critical, top-level takeaways of for the India travel market,...
Report
ReportSoutheast Asia Travel Market Essentials 2025
Published: November 2025
This publication provides access to critical, top-level takeaways of for the Southeast Asia travel...
Report
ReportGetting With the Program: Membership, Usage and Perceptions of Travel Loyalty Schemes
Published: January 2026
Phocuswright’s Getting With the Program: Membership, Usage and Perceptions of Value for Travel Loyalty...
Report
ReportThe AI Surge: Travel's Fastest Behavioral Shift in a Decade
Published: March 2026
Phocuswright’s The AI Surge: Travel's Fastest Behavioral Shift in a Decade is part of a comprehensive...
Report
