Analyst Mike Gerra

Mike Gerra

Technology AnalystMike Gerra

Keller, Texas United States

Mike is an experienced software technologist, strategist and business writer. He has a deep combination of business, analytical, technical and creative skills, gained in the IT travel and transportation industry. Mike possesses an extensive background in enterprise and consumer market and vendor research, competitive and emerging technology analysis, strategy development, solution design, product incubation and development, business consulting, and internal and external communications. He is currently a principal at MGerra Associates, which provides bespoken business and technical consulting services to travel industry clients. Previously, Mike held various positions at Sabre (marketing and strategy, product R&D), American Airlines (technology innovation, architecture, system design) and British Airways (operations research, system development). He holds three patents for his work integrating Internet and legacy computer systems. His experience embraces much of the information systems lifecycle: business case development, market research, product marketing, systems architecture, project management and planning, information modeling and system design and development. He holds a B.S. in psychology and computer science from the University of Leicester in the United Kingdom.

Travel Research From Mike Gerra

Travel Innovation and Technology Trends 2019

Travel Innovation and Technology Trends 2019

Category: Technology Innovation Published: March 2019 Analysts: Bob Offutt, Robert Cole, Michael Gerra, Cathy Walsh, Hollis Thomases, Norm Rose

Each year, Phocuswright publishes an annual report that discusses the most significant technology-driven issues or developments that will shape travel distribution this year and beyond. This year we...

U.S. Airlines 2018: Key Developments

U.S. Airlines 2018: Key Developments

Category: Market Overview & Sizing Published: December 2018 Analysts: Michael Gerra, Cathy Walsh, Maggie Rauch

The advent of basic economy fares has enabled full-service U.S. airlines to offer unbundled services and compete with LCCs more effectively. Offers continue to evolve as airlines try various bundles and...

U.S. Airlines 2018: Market Sizing and Landscape

U.S. Airlines 2018: Market Sizing and Landscape

Category: Market Overview & Sizing Published: December 2018 Analysts: Michael Gerra, Cathy Walsh, Maggie Rauch US $1,250

U.S. airlines are projected to notch a second consecutive year of 5% revenue growth in 2018, fueled by steady capacity additions, an uptick in passenger volume, improved yield and growth in demand for...

Door-to-Door Trip Planning: Why so Difficult?

Door-to-Door Trip Planning: Why so Difficult?

Category: Technology Innovation Published: June 2018 Analysts: Michael Gerra

Technology has revolutionized retail. Consumers the world over are now just a few online clicks away from shopping and purchasing almost any product and service. The travel and tourism industry was one...

Competition in the Age of the Travel Commerce Kings

Competition in the Age of the Travel Commerce Kings

Category: Technology Innovation Published: April 2018 Analysts: Michael Gerra

The global reach and size of corporate giants such as Google, Amazon and Facebook enable them to shape digital interactions with a significant portion of the world’s population, and their power is...

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