Mike is an experienced software technologist, strategist and business writer. He has a deep combination of business, analytical, technical and creative skills, gained in the IT travel and transportation industry. Mike possesses an extensive background in enterprise and consumer market and vendor research, competitive and emerging technology analysis, strategy development, solution design, product incubation and development, business consulting, and internal and external communications. He is currently a principal at MGerra Associates, which provides bespoken business and technical consulting services to travel industry clients. Previously, Mike held various positions at Sabre (marketing and strategy, product R&D), American Airlines (technology innovation, architecture, system design) and British Airways (operations research, system development). He holds three patents for his work integrating Internet and legacy computer systems. His experience embraces much of the information systems lifecycle: business case development, market research, product marketing, systems architecture, project management and planning, information modeling and system design and development. He holds a B.S. in psychology and computer science from the University of Leicester in the United Kingdom.
U.S. Airlines 2018: Market Sizing and Landscape
Category: Market Overview & Sizing Published: December 2018 Analysts: Michael Gerra, Cathy Walsh, Maggie Rauch US $1,250U.S. airlines are projected to notch a second consecutive year of 5% revenue growth in 2018, fueled by steady capacity additions, an uptick in passenger volume, improved yield and growth in demand for...
Door-to-Door Trip Planning: Why so Difficult?
Category: Technology Innovation Published: June 2018 Analysts: Michael GerraTechnology has revolutionized retail. Consumers the world over are now just a few online clicks away from shopping and purchasing almost any product and service. The travel and tourism industry was one...
Competition in the Age of the Travel Commerce Kings
Category: Technology Innovation Published: April 2018 Analysts: Michael GerraThe global reach and size of corporate giants such as Google, Amazon and Facebook enable them to shape digital interactions with a significant portion of the world’s population, and their power is...
Travel Innovation and Technology Trends 2018
Category: Technology Innovation Published: March 2018 Analysts: Bob Offutt, Robert Cole, Michael Gerra, Cathy Walsh, Hollis Thomases, Michael Coletta, Norm RoseEach year, Phocuswright publishes an annual “trends” report that discusses the most significant technology-driven issues or developments that will shape travel distribution in the course of the year and...
Search for Relevancy: Trends and Strategies in the Dynamic World of Search
Category: Social & Search Published: March 2015 Analysts: Michael Gerra US $550This Spotlight explores the evolution of search technology, with a focus on the technologies, platforms and other factors that help consumers discover, learn and decide (and purchase) based on...
