Analyst Maggie Rauch

Maggie Rauch

Senior AnalystMaggie Rauch

New York, New York United States

Ms. Rauch first encountered Phocuswright at a conference at Beijing, two years into her five working in China, and officially joined the team shortly after returning to the U.S. in 2012. She's an expert in market sizing for APAC and the U.S., in addition to a wide range of topics. Maggie has also spoken at conferences from the U.S. to Hong Kong and Singapore. She speaks Mandarin and spends months each year re-immersing herself in the fast-changing Chinese market. 

A graduate of the magazine program at Northwestern University's Medill School of Journalism, Maggie's introduction to the travel business came over several years working as a travel trade editor in New York. Among her hobbies is coaching youth sports (basketball, swimming and water polo) both in Brooklyn and her second home in Southwest China. 

Travel Research From Maggie Rauch

Japan Online Travel Overview Ninth Edition

Japan Online Travel Overview Ninth Edition

Category: Market Overview & Sizing Published: April 2017 Analysts: Haruo Ushiba, Coney Dongre, Deepak Jain, Maggie Rauch US $995

Japan is the second largest travel market in Asia Pacific, and one of the region’s most established online travel markets. While a number of factors are contributing to slowing domestic growth, the...

U.S. Online Travel Overview Sixteenth Edition Market Sheet

U.S. Online Travel Overview Sixteenth Edition Market Sheet

Category: Market Overview & Sizing Published: January 2017 Analysts: Deepak Jain, Lorraine Sileo, Maggie Rauch

Economic and geopolitical factors weighed down the U.S. travel industry in 2016. While leisure demand was resilient, weakness in the corporate sector was a significant headwind, and overall the market...

The Southeast Asian Traveler

The Southeast Asian Traveler

Category: Consumer Trends Published: January 2017 Analysts: Cathy Walsh, Bing Liu, Chetan Kapoor, Douglas Quinby, Maggie Rauch US $795

Asia Pacific is a growth engine of the global travel industry, and while much attention has been focused on the more populous China and India, Southeast Asia is emerging as a key area of focus for...

U.S. Online Travel Overview Sixteenth Edition

U.S. Online Travel Overview Sixteenth Edition

Category: Market Overview & Sizing Published: January 2017 Analysts: Maggie Rauch, Alice Jong, Brandie Wright, Lorraine Sileo US $2,495

Economic and geopolitical factors weighed down the U.S. travel industry in 2016. While leisure demand was resilient, weakness in the corporate sector was a significant headwind, and overall the market...

A Market Transformed: Private Accommodation in the U.S.

A Market Transformed: Private Accommodation in the U.S.

Category: Consumer Trends Published: January 2017 Analysts: Douglas Quinby, Mark Blutstein, Alice Jong, Bing Liu, Cathy Walsh, Deepak Jain, Maggie Rauch US $1,095

Long described as “alternative” lodging, the private accommodation segment is now mainstream. Services such as Airbnb, HomeAway and VRBO have transformed the marketplace; in 2015 nearly one in three...

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