Travel Metasearch – Just Google It?

It’s been one of digital travel’s hottest topics, and with good reason: nearly half of U.S. travelers now use it to shop for flights and hotels. So Phocuswright partnered with data analytics firm Jumpshot to dig deep into travel metasearch and understand how the big players – KAYAK, trivago, TripAdvisor and Google – stack up across flights and hotels. Phocuswright analyst Alice Jong walks us through who’s up, who’s down, who delivers more referrals and more conversions. This extended data deck is now available exclusively to Phocuswright Research Subscribers and 2017 Phocuswright Conference Attendees.