U.S. and Europe Travel Advertising Special Project (2018)

Summary

Technology has driven massive shifts in consumer travel behavior. Travelers now dream of, research, shop and book their travel across devices, and are led into the funnel through various advertising channels. The travel industry has bounced back after a few difficult years, and advertising budgets are likewise rising. Based on a combination of executive interviews, surveys and market sizing work, this special project represents a deep dive into the travel ad spend landscape in the U.S. and Europe, exploring the essential trends that define digital travel advertising. 

For a comprehensive view of this Special Project: 

• View the recording of the original presentation 
• Download the presentation deck 

• Read the corresponding Special Project summary report: Travel Advertising in U.S. and Europe: Industry Sizing and Trends