Use of AI in Travel

Summary

In the previous three Phocuswright articles (Artificial Intelligence for Travel,  Neural Networks, and Speech Recognition and Natural Language Processing), of this 4-part Artificial Intelligence series we described the components, processes and disciplines of Artificial Intelligence (AI). The intent of this 4^th (and final) paper is to discuss the opportunities for the effective use of AI in the travel business. One of the startling findings in the research for this paper is the significant growth in the use of AI without a lot of fanfare.  AI applications will define much of how travel will be shopped, distributed and experienced in the next decade. In this paper, we will attempt to recognize some of the opportunities for AI in travel as well as highlight a few of the suppliers in the AI travel space.