Voice is
quickly going mainstream as an important human/computer interface, and the
implications for travel planning, booking and servicing are profound. Voice has
the potential to dramatically alter the search landscape and give more power to
the companies that control the major platforms. This report highlights the
state of voice in travel today, including travelers’ interest in and use of
voice technology.
It also
includes a practical test and comparison of travel-related skills and actions
currently available via a variety of voice-enabled devices and platforms. This
assessment covers a range of online travel suppliers and intermediaries
including airlines, hotels, ride-sharing services, OTAs and metasearch
companies.
- Introduction
- Voice of the Customer
- Talk, Shop, Buy
- Powerful Voices
- Travel Intermediaries
- Travel Suppliers
- Airlines
- Hotels
- Ride Sharing
- Others
- Testing Conclusions
- Let’s Talk About What’s Next
- Conclusion