The Path to a Mobile Future
- October 2015
- Research Type:
A recent Phocuswright study of smartphone usage found that the mobile web is significantly changing how people use the Internet. Global smartphone penetration is phenomenal, exceeding 50% in many markets worldwide. Tablet adoption is on the rise, and the use of smart watches is expected to be significant. In travel, while desktop/laptop computers remain the dominant device for trip planning, tablet and smartphone usage is high and growing.
What this means is: The travel planning life cycle is no longer just a desktop issue, where travel companies build a mobile presence by duplicating their desktop strategy for portable devices and calling it good. Travel companies require a dedicated mobile strategy.
What is Open Access
An Open Access subscription provides company-wide access to the whole library of Phocuswright’s travel research and data visualization.Learn More
Curious? Contact our team to learn more:+1 860 350-4084 501 [email protected]
What is Open Access+
With Open Access+, your company gets access to Phocuswright's full travel research library and data visualization PLUS Special Project deliverables.Learn More