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NDC Update: A Radical Change to Travel Distribution?

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NDC Update: A Radical Change to Travel Distribution?
- Published:
- May 2014
- Research Type:
- Article
- Figures:
- 3
- Segments:
- Online Travel Agencies, Traditional Agencies & TMCs
Summary
Is IATA’s New Distribution Capability (NDC) simply a new XML standard or the catalyst for a revamped distribution ecosystem? Is NDC a threat to the existing world order of travel distribution currently composed of global distribution systems (GDSs), travel management companies (TMCs) and online travel agencies (OTAs)? Will NDC be better for travelers, or just better for airlines? Phocuswright’s August 2013 Spotlight “Direct Connect and Ancillaries for Airlines: New Distribution Capability” discussed the proposed IATA NDC Resolution 787 standard in respect to ancillary airline products and the GDS efforts to bring merchandising to the travel agent desktop. This Spotlight is an update on NDC progress to date, highlighting the successes, challenges and the ongoing controversy.Analysts
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What is Open Access
An Open Access subscription provides company-wide access to the whole library of Phocuswright’s travel research and data visualization.