Hotels: On the Path to Attribute-based Prosperity or Calamity?

Summary

Hotels have long struggled to capitalize on room rates. The old selling model, which relies on simplistic sorting factors, leaves lots of potential revenue on the table by not customizing options for each unique guest. Enter: the attribute-based selling model. A new take on inventory and product bundling, ABS has the potential to improve search and data organization, and optimize premium services and amenities. Not without its challenges, ABS adoption carries some initial startup costs and requires significant modifications to long-held legacy processes. This analysis highlights some of the key benefits and pitfalls associated with attribute-based selling.

This article is part of a content series that explores some of the most significant technology-driven trends that will influence travel distribution in 2022 and beyond.