Report
From Sharing to Booking: Exploring the Role of UGC on Travel Shopping
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From Sharing to Booking: Exploring the Role of UGC on Travel Shopping
- Published:
- June 2016
- Research Type:
- Webinar - Sponsored
- Segments:
- Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel Agencies
- Regions:
- U.S. & Canada
FREE for Open Access Subscribers
SubscribeSummary
Download the presentation deck and audio recording of the June 2, 2016 webinar - sponsored by Olapic Inc. - to explore how social media shapes the vacation-planning process and travel-related UGC, including advertising on social platforms and what aspects of their trip travelers reviewAnalysts
