Social’s Impact on the European Traveler

Summary

Social media provides a 360-degree platform for the entire trip life cycle – from providing trip inspiration and deals during the dreaming phase to sharing travel experiences post-trip. But as technology progresses and travelers expect more visual allure on their social feeds, travel marketers must up the ante to break through the social clutter. This Spotlight, part of the European Traveler Technology Survey 2017 series, highlights the social networks that are most popular with French, German and British travelers, and examines the impact of social on travel planning, shopping and sharing.  

Also in this series: 

• How European Travelers Shop and Book on Smartphones ($595)
• The European Smartphone Traveler in 2017 ($595)
• European Business Travelers: How They Use Tech For Travel ($595)
• How European Travelers Use Chat, Messaging and Mobile Voice ($595)

Click here to purchase the entire European Traveler Technology Survey 2017 series at a special, bundled price.