Over the past decade, the Indian travel market has undergone a dramatic transformation. Travelers have grown confident with online shopping, as innovative web and mobile offerings keep the travel vertical at the forefront of India’s online revolution. With Indian consumers primed to embrace higher-value online purchases, packaged travel represents a significant opportunity. Indian Holiday and Packages Market: Now Empowered, Travelers Take Control provides a picture of India’s holiday traveler population, including insight into general travel behavior; online and offline shopping; incidence of packaged travel purchases; purchase patterns for bundled travel; and mobile adoption.Analysts: Cathy Walsh, Bing Liu, Chetan Kapoor, Deepak Jain, Douglas QuinbyTopic: Consumer TrendsSegment: Tours & PackagesRegion: Asia PacificResearch Type: Report
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Artificial Intelligence (AI) is quite possibly the most exciting computer development since the creation of the web. Businesses and product developers have just begun to understand the enormous potential of AI and its associated disciplines. This paper, which is the first of 4 innovation edition articles, will provide a primer on AI with a focus on the opportunities for the travel industry.Analyst: Bob OffuttTopic: Technology InnovationResearch Type: Report
Airfare shopping and booking, once a cut-and-dried symbiosis between travel agents, global distribution systems (GDSs) and airlines has begun to unravel over the past 15 years. Not that the relationships were ever particularly cordial. Airlines wanted a reduction in the fees that they paid the GDSs while the GDSs wanted higher fees to fuel their technology investments and their bank accounts. The travel agents just wanted enough money (fees and commissions) to be viable businesses. All of these potentially conflicting views put air distribution under substantial tension. Technology has become a catalyst to address that tension. Capitalizing on this tension, a major German airline, Lufthansa has a taken a 2 pronged approach: 1) A surcharge for air bookings using a GDS and 2) Encouraging its connected travel agents to bypass the GDS.Analyst: Bob OffuttTopic: Technology InnovationSegment: AirRegion: EuropeResearch Type: Report
While Chinese travelers are an emerging force, many are still new to air travel and the idea of traveling overseas. But with increased prosperity and easing travel restrictions, they are making up for lost time. In 2015, Chinese nationals took 120 million trips abroad. This report is a first-of-its-kind look at the Chinese outbound traveler, examining behaviors and motivations across the travel life cycle, from destination selection to online shopping habits, in-destination purchases and everything in between.Analysts: Maggie Rauch, Mark Blutstein, Bing Liu, Douglas QuinbyTopic: Consumer TrendsSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel Agencies, Rail, Tours & PackagesRegion: Asia PacificResearch Type: Report
Smartphone travel planning continues to grow among European travelers. As mobile capabilities improve and travel apps go even more mainstream, travelers are embracing smartphones as an easy and reliable choice for travel planning. This Spotlight explores how French, German and U.K. travelers shop and book on smartphones, where they ultimately book travel plans, and how smartphone activity varies by age.Analysts: Mark Blutstein, Brandie WrightTopics: Mobile, Technology InnovationRegion: EuropeResearch Type: Report
Following a whirlwind decade of rising mobile adoption, the dust is finally beginning to settle. Smartphones are now nearly ubiquitous, and consumers expect all the bells and whistles of the desktop shopping and buying experience to translate flawlessly to the small screen. Travel companies must be relentless in their efforts to improve the online experience on all devices. Based on a comprehensive survey of U.S traveler attitudes and behavior, this report examines the use of technology and online platforms – including mobile devices, PCs, tablets, online social networks and more – throughout the travel life cycle.Analysts: Marcello Gasdia, Mark Blutstein, Cathy WalshTopics: Technology Innovation, Consumer TrendsSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel AgenciesRegion: U.S. & CanadaResearch Type: Report
As Latin America’s largest individual travel market, Brazil is a key driver of online growth, and in recent years the country has piqued the interest of travel investors, OTAs and metasearch companies. Despite a contracting economy and fears of inflation, the Brazilian travel industry has proven resilient, and the country’s travelers are tech-savvy and increasingly open to exploring online shopping and booking. This report examines how Brazilian consumers plan their leisure travel, from destination selection and shopping, to booking, traveling and sharing. It also provides insight into the devices, channels and information sources Brazilian travelers use at each stage of the travel planning process. Analysts: Luke Bujarski, Colie HoffmanTopics: Market Overview & Sizing, Consumer Trends, MobileSegments: Air, Car Rental & Ground Transportation, Cruise, Hotels & Lodging, Online Travel Agencies, Tours & Packages, Traditional Agencies & TMCsRegion: Latin AmericaResearch Type: Report
In 2015, 1.4 billion smartphones, 233 million tablets, and 75 million wearable devices will be sold. And by 2020, worldwide smartphone subscriptions are projected to top 6.1 billion. Mobile is changing every stage of the travel value chain. This report examines the mobile travel landscape, focusing on device adoption and travelers’ use of mobile for shopping, booking, and payments. In addition, it explores what’s driving mobile travel innovation, including the next generation of mobile travel apps.Analyst: Cathy WalshTopic: MobileSegments: Air, Car Rental & Ground Transportation, Hotels & LodgingRegions: Asia Pacific, Europe, Latin America, U.S. & CanadaResearch Type: Report
Fueled by a dramatic jump in the country’s middle class and affluent population, travel is increasingly accessible to a wider swath of the population in China. Online travel bookings are expanding at roughly triple the rate of the total market, as both suppliers and OTAs refine their products and distribution strategies. This report provides a comprehensive look at China’s travel market through 2020, with analysis of key travel segments, online distributions channels, mobile and more.Analysts: Maggie Rauch, Charlie Li, Coney Dongre, Deepak JainTopic: Market Overview & SizingSegments: Air, Car Rental & Ground Transportation, Cruise, Hotels & Lodging, Online Travel Agencies, RailRegion: Asia PacificResearch Type: Report
While the Russian economy has been in the doldrums since 2013, relatively low unemployment and the aspirations of a growing middle class are fueling travel. With a strong desire to see more of their own country and the world beyond, the confident new Russian traveler is ready to head out into the wild blue yonder. This report provides insight into Russian consumers’ leisure travel behavior, including trip frequency, duration, travel expenditure and international travel, and explores the trip-planning process from destination selection to shopping, booking and much more.Analyst: Charuta FadnisTopic: Consumer TrendsSegments: Air, Car Rental & Ground Transportation, Cruise, Hotels & Lodging, Online Travel Agencies, RailRegion: EuropeResearch Type: Report