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Increasingly, companies realize that paying lip service to their audience in the form of brand positioning and advertising messages may bring in customers, but not retain them. Brands have to live up to the expectations they create for their customers, and those expectations cross boundaries of time, device and form of interaction. Companies in every industry need to think hard about how to produce great customer experiences, and travel has its own unique challenges.Analyst: Hollis ThomasesTopic: Technology InnovationResearch Type: Report
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Despite recent economic and political uncertainty, Brazil’s online travel market has been resilient and continues to grow, thanks in part to tech-savvy consumers who place a high priority on leisure travel. As the market rebounds, travel companies need to understand the consumer behaviors and preferences that influence purchase decisions. Commissioned by Google and based on a comprehensive survey of Brazilian travelers, this research provides a detailed profile of the Brazilian leisure traveler.Analysts: Cathy Walsh, Mark BlutsteinTopic: Consumer TrendsRegion: Latin AmericaResearch Type: Report
The global reach and size of corporate giants such as Google, Amazon and Facebook enable them to shape digital interactions with a significant portion of the world’s population, and their power is viewed by many with growing concern. In travel, too, a handful of behemoths – both on the supply and distribution side – exert extraordinary influence. This article explores the impact of travel’s commerce kings, with an eye toward their impact on innovation, competition and the future of the industry.Analyst: Michael GerraTopic: Technology InnovationResearch Type: Report
The travel value chain has finally begun to understand the opportunity to generate incremental revenue from in-destination tours, activities and dining, and the competition to provide these services has never been more intense. Phocuswright estimates that the global tours and activities market will reach US$183 billion by 2020. The competitive landscape is broad and fierce, ranging from traditional and online travel agents, to hoteliers, tours and activity aggregators, and the online powerhouse, Google. Given the fragmentation and competition in the in-destination activity space, who will ultimately be the victor?Analyst: Norm RoseTopics: Destination & Activities Marketing, Technology InnovationSegment: Tours & PackagesResearch Type: Report
Quickly advancing technology, along with rapid adoption of and reliance on smartphones, has significantly impacted many aspects of U.S. consumers’ day-to-day lives. Travel is no exception, and in fact represents one area that has been dramatically transformed by the Internet, mobile devices and a range of online tools and services. Based on a comprehensive survey of U.S travelers’ device ownership, attitudes and behavior, this report series examines the ways in which consumers integrate technology throughout the travel life cycle – from trip planning, shopping and booking, to the actual travel experience.Analysts: Mark Blutstein, Douglas QuinbyTopics: Technology Innovation, MobileRegion: U.S. & CanadaResearch Type: Report
Along with the rise of social and smartphones, messaging apps have become a favorite way for travelers to communicate. Tech advancements in messaging and voice are harnessing artificial intelligence to make travel planning easier and more personalized. This report examines how U.S. online travelers use social media, chat apps and voice-powered tools and services to facilitate their travel planning, shopping, booking and sharing.Analysts: Mark Blutstein, Douglas QuinbyTopics: Mobile, Technology InnovationRegion: U.S. & CanadaResearch Type: Report
Each year, Phocuswright publishes an annual “trends” report that discusses the most significant technology-driven issues or developments that will shape travel distribution in the course of the year and beyond. This year we incorporate the views of our extended analyst team, who are industry experts in a range of areas. This paper features introductions to more in-depth discussions on these topics that will be published throughout the remainder of this year.Analysts: Bob Offutt, Robert Cole, Michael Gerra, Cathy Walsh, Hollis Thomases, Michael Coletta, Norm RoseTopic: Technology InnovationResearch Type: Report
Compare 34 markets from seven different Online Travel Overview Reports through one easy-to-use interactive tool. Visually benchmark data for market size in gross bookings, compare segments (Air, Car Rental, Hotel & Rail), analyze markets across multiple years by segment or channel and more.Analyst: Gillian HuntoonSegments: Air, Car Rental & Ground Transportation, Cruise, Hotels & Lodging, RailRegions: Asia Pacific, Europe, Latin America, Middle East & Africa, U.S. & CanadaResearch Type: Report
The U.S. travel market enjoyed a solid 2017, with all segments experiencing growth of 1-5% over 2016. Overall, the market expanded 3%, with online sales outperforming the market as a whole. Many suppliers bolstered their online direct sales efforts, while OTAs (in particular Expedia and Booking.com) had a strong year as well. This report provides comprehensive market sizing and projections for the U.S. travel industry from 2015-2021, and includes analysis of the key trends and players that are shaping the market.Analysts: Lorraine Sileo, Maggie RauchTopic: Market Overview & SizingSegments: Air, Car Rental & Ground Transportation, Cruise, Hotels & Lodging, Online Travel Agencies, Rail, Tours & PackagesRegion: U.S. & CanadaResearch Type: Report
The cruise and packaged travel segments are entirely leisure-driven, and remain the two key segments where traditional travel agents are the most important distribution partners. Because of the overlap in demographics and distribution, cruise and packaged travel companies compete for business. But they also complement one another, as packaged travel companies provide pre- and post-stays to cruise lines. In 2017, the U.S. cruise and package segments grew 5% and 3%, respectively. This report provides complete sizing and analysis on the U.S. cruise and packaged travel segments, including online versus offline bookings, distribution dynamics, OTA versus supplier dynamics and projections through 2021.Analysts: Michael Coletta, Mary Pat Sullivan, Maggie RauchTopic: Market Overview & SizingSegments: Cruise, Tours & PackagesRegion: U.S. & CanadaResearch Type: Report