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When Apple first introduced iBeacons (later just called beacons) in 2013, these small short range wireless transmitters were hailed as the foundation of new age of micro geo-targeting. Retailers were going to use beacons to automatically notify consumers of exclusive deals while passing by a store in the mall. In the travel space, beacons would help travelers navigate the airport, check security wait times and take advantage of special deals. Now, four years later, the use of beacons has become common place impacting the enroute and in destination travel experience.Analyst: Norm RoseTopic: Technology InnovationResearch Type: Report
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Smartphone travel planning continues to grow among European travelers. As mobile capabilities improve and travel apps go even more mainstream, travelers are embracing smartphones as an easy and reliable choice for travel planning. This Spotlight explores how French, German and U.K. travelers shop and book on smartphones, where they ultimately book travel plans, and how smartphone activity varies by age.Analysts: Mark Blutstein, Brandie WrightTopics: Mobile, Technology InnovationRegion: EuropeResearch Type: Report
For nearly two years, the Lufthansa Group was alone in Europe in its efforts to establish direct connect as a new standard in airline distribution. Finally, the New Distribution Capability (NDC) seems poised to become a real air distribution standard. This analysis focuses on the status of airline distribution in Europe and the outlook for airlines, OTAs, TMCs, corporations, GDSs and technology providers.Analyst: Dirk RoglTopic: Technology InnovationRegion: EuropeResearch Type: Report
Phocuswright has tracked thousands of digital travel startups worldwide founded since 2005. Over the last 5+ years, a flood of travel-focused investors, incubators, accelerators and entrepreneur support programs have launched to connect promising startups with capital, mentorship and resources. This report presents a comprehensive, 360-degree view of today’s travel startup landscape, and provides essential insights on travel technology founding and funding trends across regions and segments.Analysts: Michael Coletta, Chetan KapoorTopic: Technology InnovationResearch Type: Report
In just five years, Europe’s private accommodation marketplace has witnessed explosive growth. Renting is common among European travelers, and a surge in bookings has fueled growth of online distribution platforms. At the same time, a new generation of owners and hosts are getting into the rental game. This report provides sizing and projections for Europe’s private accommodation landscape, and identifies the key players, trends and challenges that characterize the market.Analysts: Douglas Quinby, Mark Blutstein, David Juman, Bing Liu, Friederike Winkowski, Deepak JainTopics: Market Overview & Sizing, Consumer TrendsSegment: Hotels & LodgingRegion: EuropeResearch Type: Report
Businesses spend a lot of money on marketing and advertising with the goal of driving sales, revenues, and profits. For a very long time, that meant focusing on ways to drive consumer attention to the product or services the business chose to promote. In the parlance of travel, this focus has been on the destination, not on the trip itself. Digital has, however, precipitated the altering of this thinking. With the de-centralization of how and where people buy, marketers have had to become more customer-centric, paying attention to customer segments, behaviors, expectations, and experiences. The assemblage of these new focal points is called the customer journey, and this report will more deeply explore — through the combination of travel-specific and generalized sources — the customer journey, its value to a business, and how customer journeys can also foster innovative thinking and execution for travel marketers.Analyst: Hollis ThomasesTopic: Technology InnovationResearch Type: Report
The very first smartphone debuted in 2007 – and a decade later European travelers are still embracing the pocket-sized gadgets more than ever. But with so many travel brands, websites and apps readily available at travelers’ fingertips, what are travelers actually doing on their phones? This Spotlight reveals the travel apps used most frequently by French, German and U.K. smartphone travelers, and examines how app usage stacks up against the mobile web.Analysts: Brandie Wright, Mark BlutsteinTopic: Technology InnovationSegments: Air, Hotels & Lodging, Online Travel AgenciesRegion: EuropeResearch Type: Report
Today’s road warriors are travel’s most coveted bunch. They account for a small slice of the business traveler population but an outsized share of trips, and their impact and influence on the industry far outweighs that of the rest of the traveling population. This report takes an in-depth look at the frequent business traveler: who they are, how and what they book, and what they expect from the business travel experience.Analysts: Bing Liu, Douglas Quinby, Norm RoseTopic: Business TravelRegion: U.S. & CanadaResearch Type: Report
Download/View the presentation deck and audio recording of the June 22, 2017 webinar - in partnership with Adobe - to explore the changing roles of content, messaging and analytics in delivering relevant, personalized experiences across multiple devices, media and channels.Analysts: Robert Cole, Pete ComeauTopics: Consumer Trends, Technology InnovationResearch Type: Report
India is the world’s fastest-growing major global economy, and has one of the fastest-growing travel markets as well. Strong gains in online travel continue to drive penetration upward, and by 2021, 45% of gross travel bookings will occur online. This report market presents sizing and projections for the Indian total and online travel markets for 2015-2021, along with analysis of the key segments, trends, players and challenges that characterize this dynamic market.Analysts: Coney Dongre, Chetan Kapoor, Deepak Jain, Maggie RauchTopic: Market Overview & SizingSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel Agencies, RailRegion: Asia PacificResearch Type: Report