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137 Results
ReportEurope Consumer Travel Report 2024: Major Markets Compared
Published: October 2024
This report, based on a comprehensive survey of European travelers and those who plan to travel in the...
Report
Market Data SheetAsia Pacific Travel Market Data Sheet 2023-2027
Published: February 2025
This data sheet provides comprehensive market sizing and projections for the Asia Pacific travel...
Market Data Sheet
ReportF is for Funnel: Social Media and the Path to Travel Purchase
Published: August 2024
Phocuswright’s F Is for Funnel: Social Media and the Path to Travel Purchase is part of a...
Report
ReportJapan Travel Market Report 2023-2027
Published: January 2025
This report sheet provides comprehensive market sizing and projections for the Japan travel industry...
Report
ReportFrance Consumer Travel Report 2024
Published: July 2024
The number of French travelers has reached a new high. Travel incidence also grew across all age...
Report
ReportAustralia-New Zealand Market Report 2023-2027
Published: September 2024
This report provides comprehensive market sizing and projections for the Australia-New Zealand travel...
Report
ReportU.S. Travel Agency Landscape 2024
Published: February 2025
U.S. Travel Agency Landscape 2024 is part of a joint research project with Phocuswright and Travel...
Report
ReportThe Creator Effect: Harnessing the Power of Collaboration in Travel
Published: September 2024
Phocuswright’s The Creator Effect: Harnessing the Power of Collaboration in Travel is part of a...
Report
ReportChina Travel Market Report 2023-2027
Published: August 2024
This report provides comprehensive market sizing and projections for the China travel industry from...
Report
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ReportSustainability in Travel Report 2023
Published: November 2023
Phocuswright’s Sustainability in Travel Report 2023 is a comprehensive consumer research study focused...
Report
News and Commentary from PhocusWire for destination
Visa launches travel platform with curated experiences in 10 destinations
Visa Destinations gives cardholders access to curated experiences, city guides and travel benefits...
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Startup Stage: Loook wants to be the storytelling layer for in-destination discovery
Loook is building a GPS-enabled storytelling platform that automatically delivers location-based...
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DMOs shift toward destination-as-a-service model in AI era
As travelers lean into AI travel planning, how can DMOs maintain and gain visibility?
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Experience Columbus pilots AI platform to unify visitor experience across destination
By deploying AI agents across local partners, the program aims to surface more accurate, real-time...
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Startup Stage: Drifter targets AI discovery gap with visibility platform for destinations
The startup monitors how destinations, hotels and attractions appear across AI platforms and offers...
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USTA CEO on perceptions of the US as a destination
According to USTA CEO Geoff Freeman, fear continues to impact U.S. travel demand and more needs to be...
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Three charts that reveal how digital sources shape destination decisions
Data from recent Phocuswright research reveals that in the decision-making journey, OTAs, general...
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How can DMOs address changing destination perception?
While it’s not clear how inbound travel will change in the long term, in the near term, travelers’...
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Consumer awareness of travel's impact on destinations grows
Travelers are showing a heightened awareness of their impact on destinations and factoring in the...
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Destinations struggling with digital marketing evolution
A Sojern study found most DMOs are either maintaining or adding to digital advertising budgets, and...
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