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128 Results
ReportEastern Europe Travel Market Report 2023-2027
Published: July 2024
The Eastern European travel market includes several key country markets: Russia, Poland, Bulgaria,...
Report
ReportSocial Media Usage Approach in Travel
Published: June 2024
Phocuswright’s Social Media Usage Approach in Travel is part of a comprehensive consumer research...
Report
ReportU.K. Consumer Travel Report 2024
Published: May 2024
This report, based on a comprehensive survey of U.K. travelers and those who plan to travel in the...
Report
ArticleIndia’s OTAs: Superapps in the Making?
Published: March 2025
Phocuswright’s India’s OTAs: Superapps in the Making? examines the ever-dynamic Indian OTA sector,...
Article
ReportLatin America Travel Market Report 2023-2027
Published: September 2024
The Latin America travel market includes several key country markets: Mexico, Brazil, Colombia, Chile...
Report
ArticleShorter Trips, Lower Spend: Are U.S. Travelers Feeling the Pinch?
Published: November 2024
This article, based on Phocuswright’s U.S. Consumer Travel Report 2024, delves into the recent shift...
Article
ReportBeyond Climate Change: Cultural and Economic Sustainability in Travel
Published: January 2024
Phocuswright’s Beyond Climate Change: Cultural and Economic Sustainability in Travel is part of a...
Report
ReportU.S. Packaged Travel Market Report 2023-2027
Published: May 2024
In 2023, the U.S. packaged travel market recorded a healthy 23% increase as travelers enthusiastically...
Report
ReportFar From the Madding Crowd? The Truth About Overtourism and Dispersal
Published: December 2023
Phocuswright’s Far From the Madding Crowd? The Truth About Overtourism and Dispersal is part of a...
Report
ReportScandinavia Travel Market Report 2023-2027
Published: March 2024
In 2023, the Scandinavian travel industry exhibited recovery with overall gross bookings growing by...
Report
News and Commentary from PhocusWire for destination
USTA CEO on perceptions of the US as a destination
According to USTA CEO Geoff Freeman, fear continues to impact U.S. travel demand and more needs to be...
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Three charts that reveal how digital sources shape destination decisions
Data from recent Phocuswright research reveals that in the decision-making journey, OTAs, general...
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How can DMOs address changing destination perception?
While it’s not clear how inbound travel will change in the long term, in the near term, travelers’...
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Consumer awareness of travel's impact on destinations grows
Travelers are showing a heightened awareness of their impact on destinations and factoring in the...
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Destinations struggling with digital marketing evolution
A Sojern study found most DMOs are either maintaining or adding to digital advertising budgets, and...
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How Destination Toronto developed its AI assistant 6ix
Destination Toronto unveiled its AI chatbot 6ix last year, and through the initiative, the DMO is...
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How emerging technologies are helping destinations appeal to travelers
Gregory Yap of the Singapore Exhibition and Conventions Bureau and Jared Alster of Dune7 discuss...
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Much Better Adventures lands £5M for technology and new destinations
The adventure trip specialist will use the investment to boost its international presence and add more...
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Despegar sells destination management company, boosts AI agent
Despegar has made a number of updates to its AI agent Sofia and has further plans to integrate the...
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Smartvel acquires Avuxi to expand destination content and AI capabilities
Smartvel's acquisition of Avuxi strengthens its existing position in the market and enables it to...
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