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While more Americans traveled for leisure in 2017 compared to the previous year, understanding what motivated those trips and how they took shape can be tricky. In addition to deciding where to go, travelers are faced with figuring out how much to spend, whom to travel with and how to get there. This report focuses on what inspires consumers to travel, how they decide on their destination, and the tools and information sources they rely on for inspiration and while planning their trips.Analysts: Cathy Walsh, Mark BlutsteinTopic: Consumer TrendsRegion: U.S. & CanadaResearch Type: Report
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There’s no shortage of ways to shop for and book leisure travel. From multiple devices and channels to advice from friends and experts, travelers have a seemingly endless number of choices to make en route to a booking. But in 2017, there was a significant shift in how travelers shop for leisure travel. This report explores key trends in travel shopping and booking, including online vs. offline channels, websites used, the impact of loyalty program memberships and more.Analysts: Cathy Walsh, Mark BlutsteinRegion: U.S. & CanadaResearch Type: Report
The leisure traveler population grew in 2017, but the benefits were not felt equally across all travel segments. While the purchase incidence for some travel products declined, there were gains for others. Based on a comprehensive survey of U.S. leisure travelers, this report examines the popularity of major travel products, with a focus on air, car, hotel, private accommodation and in-destination activities.Analysts: Cathy Walsh, Mark BlutsteinTopic: Consumer TrendsRegion: U.S. & CanadaResearch Type: Report
Following the 2016 U.S. presidential election, the stock market climbed and more consumers traveled. Over 70% of the U.S. online population took a leisure trip in 2017, bringing in a new group of travelers compared to previous years. This report examines the incidence of travel among U.S. adults, with a focus on trip frequency and length, and overall travel spend.Analysts: Cathy Walsh, Mark BlutsteinTopic: Consumer TrendsRegion: U.S. & CanadaResearch Type: Report
This product includes key market sizing data featured in Phocuswright’s China Online Travel Overview presented in a visually interactive, customizable format.Analyst: Gillian HuntoonTopic: Market Overview & SizingRegion: Asia PacificResearch Type: Report
One of the hottest topics in the travel industry today is using artificial intelligence (AI) to create unique offers personalized to a traveler’s needs. The goal is to increase the conversion rate of the offer by bundling specific products and services that the user would find helpful to their specific travel needs. Whether it is the IATA New Distribution Capability (NDC) initiative or third-party tools that analyze big data, most believe we are entering a new era of AI-driven pricing, packaging and bundling. This article discusses the current trends in AI-driven predictive pricing and bundling, illustrating how predictive offers can be created to increase traveler acceptance.Analyst: Norm RoseResearch Type: Report
Technology has revolutionized retail. Consumers the world over are now just a few online clicks away from shopping and purchasing almost any product and service. The travel and tourism industry was one of the first sectors to make the online leap, putting a vast array of services within reach of a few simple clicks.As a result, there is no end of options available to help a consumer plan, shop for, and purchase travel between two airports, or between railway station X and railway station Y. Over the last decade, online travel agencies (OTA), airlines, rail and metasearch companies have made this process even simpler, more convenient and almost instantaneous. Yet, very few travelers begin and end their journeys at the airport or the station, and leisure trips often include multiple destinations and transfer points. For example, a leisure traveler visiting Athens and the Greek islands from the US would be faced with planning upward of 20 separate booking transactions including multiple ground transfers at various locations, air travel and ferry service. And this is further complicated with unfamiliar destinations.Analyst: Michael GerraTopic: Technology InnovationResearch Type: Report
The hype around Artificial Intelligence (AI) is staggering. It’s difficult to pick up a technology publication today without seeing some reference to AI, but what does it mean for the travel industry? Drawing on a series of mini-case studies and related interviews with both AI technology providers and users, this article provides concrete examples of how AI is adding value to the travel industry, and how it will continue to do so in the near future.Analyst: Bob OffuttTopic: Technology InnovationResearch Type: Report
Japan’s economy continues its journey through troubled waters with GDP growth hovering around a modest 1% for the fourth consecutive year. Slowing exports and an aging population are major contributing factors to this sluggish growth. However, gradually increasing wages and Tokyo’s preparations to host the 2020 Summer Olympic Games both contribute to a cautiously optimistic outlook for infrastructure development, employment and inbound travel.Analysts: Haruo Ushiba, Claudia Unger, Maggie RauchSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel Agencies, Rail, Tours & PackagesRegion: Asia PacificResearch Type: Report
Phocuswright and innovation experts led a thought-provoking conversation about the state of European travel innovation on April 19, 2018. Download/View this presentation deck and recording to learn about the current state of investments and the funding environment, how industry venture funds are financing startups to advance strategic initiatives. conichi, the 2017 European Travel Innovator of the Year, also shared insights on the challenges of founding and scaling a startup in Europe.Analysts: Michael Coletta, Pete ComeauTopic: Technology InnovationRegion: EuropeResearch Type: Report