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Technology has driven massive shifts in consumer travel behavior. Travelers now dream of, research, shop and book their travel across devices, and are led into the funnel through various advertising channels. The travel industry has bounced back after a few difficult years, and advertising budgets are likewise rising. Based on a combination of executive interviews, surveys and market sizing work, this report represents a deep dive into the travel ad spend landscape in the U.S. and Europe, exploring the essential trends that define digital travel advertising.Analysts: Alice Jong, Bob Sacco, George Skarpelos, Marina Lähteenmäki, Douglas QuinbyTopics: Market Overview & Sizing, Destination & Activities MarketingSegments: Air, Car Rental & Ground Transportation, Cruise, Hotels & Lodging, Online Travel Agencies, Rail, Tours & PackagesRegions: Europe, U.S. & CanadaResearch Type: Report
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Transportation and travel. Travel and transportation. For obvious reasons, the two cannot be treated as mutually exclusive. Both are being transformed by ever-hastening technological advances, and though the naysayers dismiss the likelihood of total disruption, one has only to look at other technological leapfrog moments: the Ford Model T, Southwest Airlines, Apple’s iPhone, Uber. In each of these instances, mass adoption occurred because of a disruptor, and once that disruptor entered the market, adoption took place in fewer than 10 years. History is about to repeat, and it will once again involve how people get around. Many predict this change will be the most transformative one in transportation for the next 100 years. This analysis will explore various aspects and implications of this transformation on the travel industry.Analyst: Hollis ThomasesTopic: Technology InnovationSegments: Air, Car Rental & Ground Transportation, Hotels & LodgingResearch Type: Report
While the French travel market is relatively fragmented overall, most segments are dominated by a large (typically domestic) player with the resources, expertise and budgets to compete effectively with OTAs. Despite the country’s mature online travel market, omnichannel distribution remains a key characteristic in this market. This report provides a top-level overview of the French travel market, including background, key characteristics, market structure and major players in each segment.Analysts: Peter O'Connor, David JumanTopic: Market Overview & SizingSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel Agencies, Rail, Tours & PackagesRegion: EuropeResearch Type: Report
Thanks largely to recovery in the rail and hotel segments, gross revenue in the French travel market is projected to grow nearly 3% in 2018. Travel is already one of the country’s most mature online sectors, with online penetration expected to climb to 48% by 2022. This report provides current data, charts and analysis on the French travel market, with sizing and projections from 2016-2022.Analysts: Peter O'Connor, David JumanTopic: Market Overview & SizingSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel Agencies, Tours & PackagesRegion: EuropeResearch Type: Report
Despite multiple small-scale incidents, concerns about terrorism within the French market have significantly abated, leading to the return of foreign travelers. The government remains committed to its objective of attracting 100 million foreign visitors by 2020. Yet the market’s recovery has been weakened by an unprecedented series of strikes that have disrupted both the air and rail segments. This publication presents a high-level summary of the French travel market, focusing on the need-to-know developments, trends and stories that are impacting the market now.Analysts: Peter O'Connor, David JumanTopic: Market Overview & SizingSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel Agencies, Rail, Tours & PackagesRegion: EuropeResearch Type: Report
Virtual reality (VR) may capture the imagination – and the headlines -- but for travel companies, augmented reality (AR) is where it’s at. While VR creates a fully immersive experience that can virtually transport people to other worlds, AR enhances the user’s view of the real world. By superimposing digital content onto the physical world via a mobile device, headgear or other viewing method, AR has the potential to engage, entertain, inform and assist travelers. Google’s early Glass experiment in 2013-2014 highlighted both interesting applications for AR glasses and problems (e.g., usability, battery life, privacy issues, social stigma) that need to be solved before they are widely adopted. But while standalone headgear or peripherals may eventually gain traction, they are still expensive and cumbersome, so in the near term it is mobile devices that will fuel AR growth. This article reviews the state of AR in 2018 and provides an overview and examples of AR applications for travel. This article reviews the state of AR in 2018 and provides an overview and examples of AR applications for travel.Analyst: Cathy WalshTopic: Technology InnovationResearch Type: Report
This product includes key data collected specifically for interactive charts.Analyst: Gillian HuntoonTopic: Market Overview & SizingSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel AgenciesRegion: Latin AmericaResearch Type: Report
The U.K. is home to the largest and most mature online travel market in Europe, with two thirds of the country’s travel bookings projected to be made via websites or mobile apps in 2018. Online transactions continue to outpace the overall market, which is expected to grow 2-4% annually through 2022. This report provides current data, charts and analysis on the U.K. travel market, with sizing and projections from 2016-2022.Analysts: Dirk Rogl, David Juman, Cathy WalshTopics: Mobile, Market Overview & SizingSegments: Air, Car Rental & Ground Transportation, Online Travel Agencies, Rail, Tours & PackagesRegion: EuropeResearch Type: Report
Brexit remains a huge uncertainty for the U.K. travel market, with significant implications for both inbound and outbound travel, the airline segment and more. At the same time, new regulations in the highly influential tour operator segment have expanded protection for consumers, while increasing competition and creating a more level playing field among travel sellers. This publication presents a high-level summary of the U.K. travel market, focusing on the need-to-know developments, trends and stories that are impacting the market now.Analysts: Dirk Rogl, David Juman, Cathy WalshTopic: Market Overview & SizingSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel Agencies, Rail, Tours & PackagesRegion: EuropeResearch Type: Report
Though the U.K. hovers on the brink of withdrawal from the European Union (i.e., Brexit), the country maintains a leading role in the European travel market. Within Europe, the U.K. is the second-largest travel market overall and the largest online market by a wide margin. Despite ongoing political uncertainty, the country’s tourism industry has performed remarkably well over the past few years. This report provides a top-level overview of the U.K. travel market, including background, key characteristics, market structure and major players in each segment.Analysts: Dirk Rogl, David Juman, Cathy WalshTopic: Market Overview & SizingSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel Agencies, Rail, Tours & PackagesRegion: EuropeResearch Type: Report