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Europeans love to travel, and nearly half of European travelers begin planning their trips at least three months in advance. But what do they look for in a destination, and where do they go? This report, part of the Europe Consumer Travel 2018 series and based on a comprehensive survey of French, German and U.K. travelers, examines where European consumers go on their trips (and why), and reveals the key information sources they rely on for destination research.Analysts: Mark Blutstein, Brandie WrightTopics: Consumer Trends, Destination & Activities MarketingRegion: EuropeResearch Type: Report
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Technology plays a growing role in individual lifestyles and how people engage with their surroundings. Smartphones and wearables are ever-present companions. Unlimited entertainment options are instantly available across multiple devices by subscription. Digital assistants answer questions and execute commands. As consumer reliance on technology increases, expectations while traveling will inevitably grow.A combination of these new direct and indirect needs will permanently change the hotel guest experience. Hotel design will become more focused on satisfying various guest personas demanding the technological conveniences of home and office while traveling.Analyst: Robert ColeTopic: Technology InnovationSegment: Hotels & LodgingResearch Type: Report
Travel is very important to European consumers, regardless of how much or how little they spend. As the three largest travel markets in Europe, France, Germany and the U.K. account for nearly €120 billion in gross bookings and more than four in 10 European bookings. This report, part of the Europe Consumer Travel 2018 series and based on a comprehensive survey of French, German and U.K. travelers, explores key European traveler metrics, including travel frequency and spend, top travel destinations and moreAnalysts: Mark Blutstein, Brandie WrightTopic: Consumer TrendsRegion: EuropeResearch Type: Report
While baby boomers may no longer be the largest demographic in the U.S. (that distinction now belongs to millennials), boomers have more disposable income and more time to spend on travel than any other generation. These qualities, along with their strong appetite for new experiences, make boomers an attractive segment for a range of travel marketers. This report explores the travel habits of the U.S. baby boomer generation, including how frequently they travel, how they plan and book their leisure trips, how much they spend and more.Analyst: Mark BlutsteinTopics: Consumer Trends, Technology InnovationRegion: U.S. & CanadaResearch Type: Report
Several years have passed since the initial burst of excitement over chatbots. Hailed as a cost-effective, personalized solution for marketing, customer service and sales, chatbots were suddenly on the to-do list for travel companies across segments. Platforms like Facebook Messenger and Slack made it easy for travel companies to launch simple chatbots, and many did. But once travelers had a chance to kick the tires, it became clear that there were many things chatbots and AI couldn’t do (yet). Not even giants like Facebook were immune to the fading enthusiasm.Analyst: Cathy WalshTopic: Technology InnovationResearch Type: Report
For many European consumers, leisure travel accounts for a significant share (if not the largest share) of their discretionary spending. And despite some ongoing economic and political challenges that impact both domestic and international trips, travel remains a priority for Europeans. Focusing on consumers in France, Germany and the U.K., this infographic highlights some high-level findings from Phocuswright’s Europe Consumer Travel 2018 series. Data points include number of travelers, annual travel spend, trip frequency and more.Analysts: Brandie Wright, Mark BlutsteinTopic: Consumer TrendsRegion: EuropeResearch Type: Report
Thanks in part to rising business confidence, the U.S. corporate travel market is steadily increasing, and the managed travel segment now represents about a third of the total U.S. travel market. Online channels continue to grow rapidly and dominate corporate bookings. Meanwhile, travel managers are increasingly focused on how technological innovation can help drive business traveler behavior. This report combines extensive market sizing work with the results of a comprehensive travel manager survey and interviews with senior corporate travel executives to provide a holistic view of the dynamic US. corporate travel market.Analysts: Claudia Unger, Lorraine SileoTopic: Business TravelSegment: Traditional Agencies & TMCsRegion: U.S. & CanadaResearch Type: Report
In many companies, the call center is an unpleasant but necessary cost center. However, to the customer, it is what they see and the impression they get of their suppliers. Customers contacting call centers see the call center as the face of their supplier and the call center’s processes as being representative of their supplier’s ability to deliver quality and timely service.Analyst: Bob OffuttTopic: Technology InnovationRegion: U.S. & CanadaResearch Type: Report
This product includes key market sizing data featured in Phocuswright’s Japan’s Online Travel Overview, presented in a visually interactive, customizable format.Analyst: Gillian HuntoonTopic: Market Overview & SizingRegion: Asia PacificResearch Type: Report
A decade has passed since Bitcoin’s mysterious founder published a paper describing blockchain, the technology behind the world’s first decentralized cryptocurrency. Exuberant evangelists have since touted blockchain’s potential to solve many of the world’s problems. Pundits claim it will revolutionize the global economy, end poverty, eliminate identity theft and transform the future of work. Blockchain is also held up as our best chance to save the Internet, countering the power of giants like Facebook and Amazon by reviving the open-protocol ethos of the early web.Analyst: Cathy WalshTopic: Technology InnovationResearch Type: Report