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142 Results
ArticleCanada Travel Agency Landscape 2026
Published: February 2026
Canada Travel Agency Landscape 2026 is a curated research snapshot, focusing on the Canadian travel...
Article
ReportU.S. Online Travel Agency Market Essentials 2026
Published: July 2026
This report provides top-level takeaways on the U.S. online travel agency market, including market...
Report
ReportU.S. Travel Market Report 2026
Published: July 2026
This report series features five key segments in the U.S. travel market: Airline, Hotel & Lodging, Car...
Report
ReportPlaying Favorites: What Makes a Go-To Brand in Travel, and Why Do Customers Stray?
Published: December 2025
Phocuswright’s Playing Favorites: What Makes a Go-To Brand in Travel, and Why Do Customers Stray? is...
Report
ReportOnline Travel Tracker: South African Spectrum
Published: April 2026
Who controls travel in the world’s fastest-moving markets? That’s the question at the heart of the...
Report
ReportU.S. Travel Agency Landscape 2025
Published: December 2025
U.S. Travel Agency Landscape 2025 is part of a joint research project with Phocuswright and Travel...
Report
ReportBeyond Points: Rethinking Loyalty and Brand Consistency in Travel
Published: November 2025
Phocuswright’s Beyond Points: Rethinking Loyalty and Brand Consistency in Travel is part of a...
Report
ReportOnline Travel Tracker: Vietnam Revealed
Published: March 2026
The Online Travel Tracker, a new monthly market briefing developed by Phocuswright’s sister brand WiT...
Report
ReportU.S. Consumer Travel Report 2025
Published: October 2025
Phocuswright’s U.S. Consumer Travel Report 2025 provides a snapshot of American travelers’ recent...
Report
ReportNortheast Asia Travel Market Essentials 2025
Published: December 2025
This publication provides access to critical, top-level takeaways of for the Northeast Asia travel...
Report
News and Commentary from PhocusWire for destination
Destinations rethink marketing amid AI disruption and hallucinations
Executives from Tourism New Zealand, Vanuatu Tourism Office and Destination Queenstown discussed how...
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Visa launches travel platform with curated experiences in 10 destinations
Visa Destinations gives cardholders access to curated experiences, city guides and travel benefits...
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Startup Stage: Loook wants to be the storytelling layer for in-destination discovery
Loook is building a GPS-enabled storytelling platform that automatically delivers location-based...
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DMOs shift toward destination-as-a-service model in AI era
As travelers lean into AI travel planning, how can DMOs maintain and gain visibility?
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Experience Columbus pilots AI platform to unify visitor experience across destination
By deploying AI agents across local partners, the program aims to surface more accurate, real-time...
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Startup Stage: Drifter targets AI discovery gap with visibility platform for destinations
The startup monitors how destinations, hotels and attractions appear across AI platforms and offers...
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USTA CEO on perceptions of the US as a destination
According to USTA CEO Geoff Freeman, fear continues to impact U.S. travel demand and more needs to be...
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Three charts that reveal how digital sources shape destination decisions
Data from recent Phocuswright research reveals that in the decision-making journey, OTAs, general...
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How can DMOs address changing destination perception?
While it’s not clear how inbound travel will change in the long term, in the near term, travelers’...
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Destinations struggling with digital marketing evolution
A Sojern study found most DMOs are either maintaining or adding to digital advertising budgets, and...
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