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155 Results
ArticleThe Future of Social Media, Influencers and Social Commerce in Travel
Published: March 2023
A key goal of travel industry marketers is to build efficient, direct-to-consumer relationships by...
Article
ReportU.S. Travel Agents: Optimism Abounds
Published: February 2023
Phocuswright has been researching the travel agency distribution landscape in the U.S. since 2006. Our...
Report
ReportAsia Pacific Travel Market Report 2021-2025
Published: February 2023
The Asia Pacific travel market, the world’s largest regional market pre-pandemic, continues to face...
Report
ReportTravel Innovation and Technology Trends 2023
Published: January 2023
Each year, Phocuswright publishes a content series that identifies the most significant innovation...
Report
Interactive ChartsTravel Startups Interactive Database
Published: December 2025
Phocuswright has tracked the travel startup landscape for well over a decade. During this time, the...
Interactive Charts
News and Commentary from PhocusWire for
The top 10 news stories on PhocusWire in 2025
Revisit the 10 most-read news stories on PhocusWire this year, covering loyalty, AI and more.
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How social search is influencing the future of travel
During an executive panel at The Phocuswright Conference, leaders from TikTok, Reddit and YouTube...
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Rapid Fire with David Hoctor of TikTok
As we approach The Phocuswright Conference in San Diego, PhocusWire is highlighting a number of...
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The Middle East travel startup atmosphere is buzzing
As the Middle East sees rapid travel growth, its startup environment is characterized by ambition and...
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Senior travel trends - adapting to technology and finding community
Trip.com Group has devised special programs for senior travelers and sees a potential $1 trillion...
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OpenAI chairman shares vision on travel’s AI future
Bret Taylor, chairman of the board for OpenAI and co-founder of AI startup Sierra, discussed how he...
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Growth without lift in China’s $151.8B travel market
Phocuswright takes a closer look at China’s travel market, which advanced 5.5% in 2024 to reach $151.8...
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Trip.com Group unveils AI trip planner
During the company's Q2 2025 earnings call, chairman James Liang said AI remains central to strategy,...
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Tours and activities trends in 2025: Younger travelers, later bookings, AI
Industry leaders opened up about 2025 tours and activities trends during a studio interview at...
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Freedom, flexibility and transparency: What Gen Z travelers really want and need
Gen Z is adventurous and spontaneous, and their travel booking preferences reflect these preferences.
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