Research Insights Test 2024

Test 2024

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An Open Access subscription provides company-wide access to the whole library of Phocuswright’s travel research and data visualization.

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With Open Access+, your company gets access to Phocuswright's full travel research library and data visualization PLUS Special Project deliverables.

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An Open Access subscription provides company-wide access to the whole library of Phocuswright’s travel research and data visualization.

Loyalty programs can certainly incentivize travelers to return to brands that they already respect,...

Gen Z is especially more likely (47%) to identify with the statement "I will choose a new travel...

Though the current levels of funding through 3Q25 hint that the year will wind up hitting another new...

Generative AI is fast becoming travel’s new front door. Nearly 40% of U.S. travelers used gen AI tools...

Hope isn't lost in the endeavor to increase brand consistency, but travel companies may need to...

Latin America’s travel industry proved remarkably resilient in 2024, generating US$67.9 billion in...

Forces point to steady but uneven expansion, with global gross bookings projected to grow an average...

While travel incidence held steady in 2025, spending has tightened as Americans weigh travel against...

India’s travel market is accelerating at a pace few global sectors can match. Gross bookings climbed...

Amid cooling domestic demand, U.S. online travel agencies are adapting to a more competitive and...