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Test 2024
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An Open Access subscription provides company-wide access to the whole library of Phocuswright’s travel research and data visualization.
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What is Open Access
An Open Access subscription provides company-wide access to the whole library of Phocuswright’s travel research and data visualization.
Curious? Contact Our Team to Learn More:
+1 860 350-4084 501 [email protected]More Research Insights

U.S. hotel and lodging 2026: Slow growth, a stable split and AI waiting at the door
The U.S. hotel market is growing, but not by much. Room revenue reached $207.9 billion in 2025, up...
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OTAs lead, AI rises and travelers research less: New findings from three key European markets
Leisure travel across the U.K., France and Germany is holding steady, but the behaviors underneath...
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Germany sets a travel spending record, sustaining it won’t be simple
At €76.3 billion in 2025 travel spending, Germany set a new record and extended its lead as...
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The U.S. car rental market is stabilizing. That doesn’t mean smooth.
The U.S. car rental market held its ground in 2025, but the path to get there was anything but...
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Japan inbound boom becomes policy priority
Japan's travel market posted US$94.2 billion in gross bookings in 2025, an 8% gain and the clearest...
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U.K. travel distribution has found its equilibrium. Will it stay that way?
Growth is not the same as winning. U.K. OTA gross bookings hit £10.3 billion in 2025, a...
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Wellness tourism hits $894B and the real growth is still ahead
Wellness tourism has doubled in size over the past decade, reaching US$894 billion in 2024...
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Spain’s surge signals a structural shift in global travel demand
Spain’s travel market remained one of Europe’s strongest performers in 2025, with international...
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Three things to know about the Italy travel market
Italy’s travel market continues to gain momentum, reaching €30 billion in gross bookings in 2025, up...
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Non-negotiables for indulgent travelers and what makes premium worth it
What defines a truly premium trip today? For indulgent travelers, it starts with the basics but...
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