Research Insights
Test 2024
Free For Subscribers
What is Open Access
An Open Access subscription provides company-wide access to the whole library of Phocuswright’s travel research and data visualization.
Learn MoreCurious? Contact our team to learn more:
+1 860 350-4084 501 [email protected]What is Open Access+
With Open Access+, your company gets access to Phocuswright's full travel research library and data visualization PLUS Special Project deliverables.
Learn MoreCurious? Contact our team to learn more:
+1 860 350-4084 501 [email protected]Provide your information and we'll contact you:
What is Open Access
An Open Access subscription provides company-wide access to the whole library of Phocuswright’s travel research and data visualization.
Curious? Contact Our Team to Learn More:
+1 860 350-4084 501 [email protected]More Research Insights

Why one European digital identity playbook won't work for three markets
The EU Digital Identity Wallet is gaining ground across Europe, but not for the reasons its backers...
Read More
Why the ANZ travel market is contracting in 2026 (and what recovers by 2029)
The ANZ travel market is set to contract nearly 5% in 2026, with hotels down 9% and airlines down 1%...
Read More
Short-term rentals enter a new phase of scrutiny and structural growth
Short-term rentals are becoming structurally embedded in how travelers book trips. Phocuswright's...
Read More
Tours and activities are outgrowing travel overall. Distribution hasn't caught up.
Travel experiences grew 17% in 2024, nearly three times the rate of travel overall, and are on track...
Read More
13% is the number that explains why OTAs need hotels to keep working
13%. That is the share of airlines' online passenger revenue that flows through OTAs, according to...
Read More
Travel Experiences 2026
Travel Experiences 2026: Market Sizing, Operator and Consumer Behavior Highlights, produced jointly by...
Read More
AI sure hits its stride: 5 takeaways for travel leaders
More than half of U.S. travelers have now used AI to plan, book or navigate a trip, and expectations...
Read More
A market rewired: Ten structural shifts redefining Asia Pacific travel
Asia Pacific travel is being pulled in ten directions at once, and none of them are cyclical....
Read More
European travelers are changing the rules
Travelers report doing less research overall than last year, yet OTAs have overtaken general search as...
Read More
U.S. hotel and lodging 2026: Slow growth, a stable split and AI waiting at the door
The U.S. hotel market is growing, but not by much. Room revenue reached $207.9 billion in 2025, up...
Read More