Research Insights
10 things you might not know about the New Nomad in 1 minute
Did you know that most full-time New Nomads are management level, most likely working in tech or finance and eager to spend while traveling?
According to Phocuswright’s latest travel research report The New Nomads: Work and Play From Anywhere, the demographics and behaviors of the New Nomad population illustrate that many of the previously held assumptions about digital nomads are outdated.
It’s crucial for travel companies to understand the demographic shifts, destination decisions and work habits of this growing traveler population.
Here are 10 things you might not know about the New Nomad:
According to Phocuswright’s latest travel research report The New Nomads: Work and Play From Anywhere, the demographics and behaviors of the New Nomad population illustrate that many of the previously held assumptions about digital nomads are outdated.
It’s crucial for travel companies to understand the demographic shifts, destination decisions and work habits of this growing traveler population.
Here are 10 things you might not know about the New Nomad:
Related: Myth busting the new digital nomad
This new report helps travel companies and marketers gain a crucial understanding of this demographic:
- Factors driving combined work and travel
- The New Nomad: Work Profile
- Employment industries
- Work schedule policies
- Work location and habits
- Spend and expenses
- Concerns with adapting the nomad lifestyle
- Number of annual trips
- Destinations and structures considered
- Lodging vs. Non-lodging purchases
- Future outlook
- And more