Research Insights 1 thing to know about each major European market in 1 minute

1 thing to know about each major European market in 1 minute

April 2022
Phocuswright Research

We are beginning to see the end of restrictions in Europe, signaling the start to a new phase of recovery. According to Phocuswright's latest travel research Europe Travel Market Report 2021-2025, positive signs for a strong future include international tourists slowly returning, coupled with accelerated air ticket sales (but from a low base). Travel companies will monitor how the slow pace of international business lets suppliers refocus investments into the leisure market and hope that the war in Ukraine will not halt travel growth in Europe.

As we prepare a program for Phocuswright Europe 2022, a reunion of the European market's most influential travel leaders this June, here is one major trend from each of the six major markets in the region:


As Europe’s cautious but optimistic recovery begins, it’s important for travel companies to understand how the regions markets and segments are developing. These trends include the increase of online channel usage, mobile transaction gains, airline recovery and how OTAs compete with suppliers. You can use this intelligence to justify your next business decision, prove your business plan with trustsed data and analysis, validate a new market product or expansion and confirm decisions with confidence. This report also contains comprehensive market sizing and projections for the European travel industry from 2019-2025, including analysis of key segments, country-level share and trends, distribution dynamics and more.

To expand your knowledge of this market, enterprise access for your entire company is available through Phocuswright’s Open Access research subscription. Our dedicated customer concierge can answer any questions you may have about the subscription and show you how the data visualization and report insights can benefit your entire company.