Health changes that would increase comfort of traveling according to U.S. consumers
- June 2021
- Phocuswright Research
According to U.S. travelers, health and safety-related points were the most cited factors for increasing comfort in traveling again. A range of changes to the current state (e.g., vaccinations, lower infection rates, healthier economies and personal finances, availability of travel options) could make travel safer and more enjoyable. Still, nearly one in three said none of these are convincing enough to take trips again according to Phocuswright’s latest travel research report U.S. Consumer Travel 2021: An Overview.
Vaccination and lower infection rates are among the top changes that would increase comfort traveling within the next year.
One in five would be more inclined to travel if quarantines were cancelled altogether as fewer are willing to go through the trouble of COVID testing to skip quarantine.
Generally, travelers are ready to visit destinations in the current operational environment. Due to ongoing border restrictions, international travel possibilities remain an open question. Domestic trips remain the silver lining of pandemic-era travel; nearly two in three already plan to travel within the U.S. in 2021.
To get more insights into consumer travel behavior in the U.S., download the report U.S. Consumer Travel 2021: An Overview.
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