Research Insights Would you use Amazon over your current preferred booking method?

Would you use Amazon over your current preferred booking method?

March 2020
Phocuswright Research

Would you use Amazon over your current preferred booking method?

The travel industry likes to keep its eyes on Amazon, given its scale and its proven ability to enter and quickly dominate a wide range of retail sectors. Though Amazon has launched domestic flight bookings and bus tickets in India, these moves were a response to local market conditions rather than an indication of Amazon's global travel strategy. If Amazon were to enter travel, its brand strength in retail would likely translate to travel for consumers. According to Phocuswright's latest travel research report The New Global Traveler: Discovering the Impact of Technology, more than two in five online travelers in the U.S. and France, and about one third in the U.K., Germany and Japan indicated that they would be likely to book travel on Amazon over their current preferred method, if Amazon were to offer travel booking services.

Phocuswright Chart: Likelihood of Booking Travel on Amazon Over Current Preferred Method
(Click image to view a larger version.)

While both Google and Amazon have a long way to go before establishing themselves as full-fledged travel brands (if indeed they decide to go down that road), there are tech companies in China not native to travel that have successfully crossed over into travel research and booking.

To continue reading about travelers' tech attitudes and behaviors throughout the trip life cycle and examine how they differ in seven traveler source markets across the globe, download the full research report here. The study targets travelers who took at least one leisure trip in the past 12 months and used the internet for planning and/or booking travel. Travelers from seven source markets were surveyed to understand their use of technology for travel and their perceptions of emerging technologies.

To unlock this report for you and your entire company, as well as the entire Phocuswright research library, subscribe to Open Access. Phocuswright travel research reports span over 30+ markets, with market sizing data on different segments, consumer research, interactive data visualization, condensed and long form reports and much more. Discover the benefits here.