Research Insights Traveler attitude, intent and behavior

Traveler attitude, intent and behavior

October 2020
Phocuswright Research

As the coronavirus spread across the globe in early 2020, countries closed borders, airlines grounded planes and hotels shut their doors. Travel came to a complete halt. Now, with many countries reopened for business, cooped-up consumers can start planning leisure trips again. But are they ready?

Phocuswright Chart: Percent of Travelers Who Will Plan Their Trips with Considerations They May Be Restricted by Quarantine
(Click image to view a larger version.)

According to Phocuswright's latest research report series, COVID-19: Path to Recovery, 55-65% of travelers will plan their trips with considerations that they may be restricted by quarantines. Also, when budgets are decreased, travelers initially target the low-hanging fruit like cuts to trip length and cheaper destinations. 

Phocuswright Chart: Trip Aspects Most Impacted by Budget Decreases
(Click image to view a larger version.)

This latest research report series is based on a comprehensive survey of leisure travelers in the U.S., the U.K., Germany, France, Italy and Spain. Specific reports explore consumers' attitudes toward and intent to travel during and in the wake of the COVID-19 pandemic, changes in traveler behavior, perceptions regarding specific travel products and more.

Through three reports, you'll gain an understanding of key insights like the importance of freedom of mobility, which age group is most likely to cut their budgets (and what's most impacted by budget decreases), shifting booking and research windows, the appeal of car travel, large vs. small hotel properties, travel fears and much more.

The three reports in the series include:

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