APAC's mobile market magnified
- Phocuswright Research
Asia Pacific (APAC) is the world's largest regional travel market. With rapid infrastructure development across airports, seaports, railroads, hotels and highways, and disposable incomes on the rise, travel opportunity continues to expand regionwide. Aggregated total gross bookings for the 13 markets covered in this report were projected to reach US$418.1 billion in 2018, up 7% year over year.
Phocuswright's recently published travel research report, Asia Pacific Online Travel Overview 2019, provides up-to-date data and analysis on the APAC travel market, with sizing estimates and projections from 2016-2022. To mark the report being available for download and purchase, here is a look at the astonishing mobile market in China.
(Click image to view a larger version.)
As the tide swells, mobile share of China online travel gross bookings will increase to 88% by 2022 - the highest globally.
China sets a high bar
In terms of total or online markets, travel segments or booking platforms, China's travel demand dwarfs other APAC markets, and continues to advance at a breakneck pace. China's online market is also on a tear. The proliferation of smartphones and digital payments has propelled the country's online travel market into the stratosphere. One in two travel dollars will be spent online in 2018, of which an astonishing 74% will be booked via mobile devices.
China boasts the world's largest mobile market with over 1.5 billion subscriptions. No surprise that every company in China adopts not only mobile-first strategies, but often mobile-only strategies. The mobile platform already accounts for most of China's online bookings, yet double-digit growth will continue as travelers gravitate to mobile because of special deals and discounts.
As the tide swells, mobile share of China online travel gross bookings will increase to 88% by 2022 – the highest globally.
Phocuswright's Asia Pacific Online Travel Overview 2019 features access to detailed country reports on the region's largest and most influential travel markets. Click on any of the links below for in-depth, country-specific coverage:
- Australia-New Zealand Online Travel Overview 2019
- China Online Travel Overview 2019 (coming soon)
- Japan Online Travel Overview 2019
- India Online Travel Overview 2019
Phocuswright's Open Access subscribers have immediate access to the Asia Pacific Online Travel Overview report collection. Gain company-wide access to these Phocuswright publications – and the full research library &ndsah; HERE.