The winners of travel product consumption
- July 2018
- Phocuswright Research
The leisure traveler population grew in 2017, but the benefits were not felt equally across all travel segments. While the purchase incidence for some travel products declined, there were gains for others.
Three in 10 travelers stayed in a private accommodation at least once in 2017.
Destinations Close to Home
Travelers were more likely to choose no-fuss destinations that require paid lodging, but didn't always include a flight.
Closer destinations meant rental incidence increased slightly.
Four in 10 travelers researched activities before booking flights or hotels. Online sources represented three of the top four activities research methods.
Areas for Improvement
Fewer travelers stayed in a hotel. After a bright increase in 2016 where 73% of travelers stayed in a hotel, 2017 saw only 68% of U.S. travelers stay in a hotel.
Air purchases declined in 2017, with many trips including paid lodging only.
Prepackaged Vacations & Cruise
With the increase in close-to-home trips, purchase incidence of prepackaged vacations stayed flat and cruise fell slightly.
Read Phocuswright's U.S. Consumer Travel 2018: Travel Product Consumption for more insights into major travel products, with a focus on air, car, hotel, private accommodation and in-destination activities. Open Access and Global Edition subscribers have immediate access.
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U.S. Consumer Travel 2018: Travel Product Consumption is part of the U.S. Consumer Travel 2018 series (available soon for purchase).
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- U.S. Consumer Travel 2018: Core Consumer Metrics
- U.S. Consumer Travel 2018: Shopping and Booking
- U.S. Consumer Travel 2018: Inspiration and Destinations
- Coming Soon: U.S. Consumer Travel 2018: Family Travel