The winners of travel product consumption

Published July 2018 Analyst: Phocuswright Research

 

The winners of travel product consumption

The leisure traveler population grew in 2017, but the benefits were not felt equally across all travel segments. While the purchase incidence for some travel products declined, there were gains for others.

Winners
Private Accommodation
Three in 10 travelers stayed in a private accommodation at least once in 2017.

Destinations Close to Home
Travelers were more likely to choose no-fuss destinations that require paid lodging, but didn't always include a flight.

Car Rentals
Closer destinations meant rental incidence increased slightly.

Activities
Four in 10 travelers researched activities before booking flights or hotels. Online sources represented three of the top four activities research methods.

Areas for Improvement
Hotels
Fewer travelers stayed in a hotel. After a bright increase in 2016 where 73% of travelers stayed in a hotel, 2017 saw only 68% of U.S. travelers stay in a hotel.

Air
Air purchases declined in 2017, with many trips including paid lodging only.

Prepackaged Vacations & Cruise
With the increase in close-to-home trips, purchase incidence of prepackaged vacations stayed flat and cruise fell slightly.

Read Phocuswright's U.S. Consumer Travel 2018: Travel Product Consumption for more insights into major travel products, with a focus on air, car, hotel, private accommodation and in-destination activities. Open Access and Global Edition subscribers have immediate access.

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U.S. Consumer Travel 2018: Travel Product Consumption is part of the U.S. Consumer Travel 2018 series (available soon for purchase).


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