There’s no shortage of ways to
shop for and book leisure travel. From multiple devices and channels to advice
from friends and experts, travelers have a seemingly endless number of choices
to make en route to a booking. But in 2017, there was a significant shift in
how travelers shop for leisure travel. This report, part of the U.S.
Consumer Travel 2018 series,
explores key trends in travel shopping and booking, including online vs.
offline channels, websites used, the impact of loyalty program memberships and
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