Europe's Private Accommodation Market to Add €20B in Value This Decade

Published September 2017 Analyst: Douglas Quinby


Europe's private accommodation market is growing faster than accommodations overall, and faster than the broader travel market. From 2010-2020, the market will add €20 billion in value, surpassing €45 billion in total rental revenue by 2020. Private accommodation in Europe is now a primary form of accommodation, driven in large part by the surging millennial traveler population. European travelers see rentals as mainstream, rather than as a niche lodging category.

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With this extraordinary growth, Europe's private accommodation marketing has also undergone profound change. Online booking, urban rentals, shorter stays and booking windows are remaking the landscape. The line between hotels and rentals is becoming increasingly blurred, as more and more travelers look for the best accommodation for their trip, and not necessarily a home or a hotel.

Phocuswright's Private Accommodation in Europe: 2012-2020 provides a comprehensive view of the state of rentals in Europe, including:

  • Market sizing and projections for Europe's private accommodation landscape
  • In-depth analysis of key online players and their position in the marketplace
  • Extensive insights on European travelers' attitudes toward renting, rental trip planning, purchasing and satisfaction
  • A competitive assessment of rentals vs. other forms of accommodation and their impact on hotels
  • Insights on homeowners and hosts, examining their motivations for renting, their methods, and segmentation by primary versus secondary residence rentals

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