Europeans Lose Hesitancy Towards Mobile Bookings

Published September 2015 Analyst: Marcello Gasdia

 

Europeans Lose Hesitancy Towards Mobile Bookings

As smartphone ownership tops out at 90% and tablet users multiply, and software companies continue to make operating systems more powerful, smoother and faster, mobile devices have become a crucial part of how European consumers search, shop and book travel online. According to a new Phocuswright report, mobile has made an enormous impact on travel distribution in France, Germany and the U.K.

Click the charts to view a larger image:


Purchase Phocuswright's European Traveler Technology Survey 2015 to navigate the rapid changes in traveler technology and behavior in France, Germany and the U.K.