Research Topics Region: North America

U.S. and Canada Research

Explore Phocuswright's latest research on the U.S. and Canada including market overview and sizing, destinations, technology, and consumer trends.

    U.S. Travel Agency Landscape 2025
    ReportU.S. Travel Agency Landscape 2025
    Published: December 2025
    U.S. Travel Agency Landscape 2025 is part of a joint research project with Phocuswright and Travel...
    AirCar Rental & Ground TransportationCruiseHotels & LodgingOnline Travel AgenciesTours & PackagesTraditional Agencies & TMCs
    Report
    Playing Favorites: What Makes a Go-To Brand in Travel, and Why Do Customers Stray?
    ReportPlaying Favorites: What Makes a Go-To Brand in Travel, and Why Do Customers Stray?
    Published: December 2025
    Phocuswright’s Playing Favorites: What Makes a Go-To Brand in Travel, and Why Do Customers Stray?  is...
    AirCar Rental & Ground TransportationHotels & LodgingOnline Travel AgenciesShort-Term Rental
    Report
    Travel Forward: Data, Insights and Trends for 2026
    ReportTravel Forward: Data, Insights and Trends for 2026
    Published: December 2025
    Phocuswright's Travel Forward: Data, Insights and Trends for 2026 provides broadscale insights into...
    AirCar Rental & Ground TransportationCruiseHotels & LodgingOnline Travel AgenciesRailTours & PackagesTraditional Agencies & TMCsShort-Term Rental
    Report
    Search Slips, AI Surges: Travel’s New Front Door?
    ReportSearch Slips, AI Surges: Travel’s New Front Door?
    Published: November 2025
    Phocuswright’s Search Slips, AI Surges: Travel’s New Front Door? is part of a comprehensive consumer...
    AirCar Rental & Ground TransportationHotels & LodgingOnline Travel AgenciesTraditional Agencies & TMCsShort-Term Rental
    Report
    Beyond Points: Rethinking Loyalty and Brand Consistency in Travel
    ReportBeyond Points: Rethinking Loyalty and Brand Consistency in Travel
    Published: November 2025
    Phocuswright’s Beyond Points: Rethinking Loyalty and Brand Consistency in Travel is part of a...
    AirCar Rental & Ground TransportationHotels & LodgingOnline Travel AgenciesShort-Term Rental
    Report
    Will Agentic AI Disrupt Travel Distribution?
    ArticleWill Agentic AI Disrupt Travel Distribution?
    Published: November 2025
    Phocuswright’s Norm Rose leaves the industry with a final vision: agentic AI will redefine the travel...
    AirCar Rental & Ground TransportationCruiseHotels & LodgingOnline Travel AgenciesRailTours & PackagesTraditional Agencies & TMCs
    Article
    Travel in Uncertain Times: U.S. Consumer Travel 2025
    ArticleTravel in Uncertain Times: U.S. Consumer Travel 2025
    Published: October 2025
    Phocuswright’s U.S. Consumer Travel Report 2025 provides a snapshot of American travelers’ recent...
    AirCar Rental & Ground TransportationCruiseHotels & LodgingOnline Travel AgenciesTours & PackagesTraditional Agencies & TMCs
    Article
    The AI-Native Edge: Travel Startups 2025
    ReportThe AI-Native Edge: Travel Startups 2025
    Published: October 2025
    Phocuswright has tracked the digital travel startup landscape for over 15 years, and as of the time of...
    AirCar Rental & Ground TransportationHotels & LodgingOnline Travel AgenciesTours & Packages
    Report
    Global Travel Market Report 2025
    ReportGlobal Travel Market Report 2025
    Published: October 2025
    Phocuswright’s Global Travel Market Report 2025 provides comprehensive market sizing and projections...
    AirCar Rental & Ground TransportationCruiseHotels & LodgingOnline Travel AgenciesRailTours & PackagesTraditional Agencies & TMCs
    Report
    U.S. Consumer Travel Report 2025
    ReportU.S. Consumer Travel Report 2025
    Published: October 2025
    Phocuswright’s U.S. Consumer Travel Report 2025 provides a snapshot of American travelers’ recent...
    AirCar Rental & Ground TransportationCruiseHotels & LodgingOnline Travel AgenciesTours & PackagesTraditional Agencies & TMCs
    Report
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