Research Topics Region: North America

U.S. and Canada Research

Explore Phocuswright's latest research on the U.S. and Canada including market overview and sizing, destinations, technology, and consumer trends.

    Private Accommodation Muscles in on Hotels in the U.S. and Europe
    ReportPrivate Accommodation Muscles in on Hotels in the U.S. and Europe
    Published: April 2017
    It is no longer headline news that private accommodations are an integral part of the travel...
    Report
    Conversational Interfaces: History, Evolution and Impact on Hospitality
    ArticleConversational Interfaces: History, Evolution and Impact on Hospitality
    Published: March 2017
    As we will describe in this report, conversational interfaces are an example of AI-first technology....
    Article
    U.S. Accommodation: Clickstream & Conversion 2014-2016 (Series)
    ReportU.S. Accommodation: Clickstream & Conversion 2014-2016 (Series)
    Published: March 2017
    The U.S. online accommodations marketplace is a crowded category, with a wide range of travel...
    Report
    Referral Trends in Online Accommodation: Google’s in Charge
    ArticleReferral Trends in Online Accommodation: Google’s in Charge
    Published: March 2017
    For travel players competing for accommodations shoppers, the battle for website visitors often begins...
    Article
    The Battle for Lifetime Value: Customer Loyalty in Online Accommodation
    ArticleThe Battle for Lifetime Value: Customer Loyalty in Online Accommodation
    Published: March 2017
    Given the rising costs of customer acquisition, repeat visitors are more valuable than ever. While...
    Article
    Online Accommodation Brand Analysis: Traffic & Conversion
    ArticleOnline Accommodation Brand Analysis: Traffic & Conversion
    Published: March 2017
    While the travel industry pays close attention to channel differences and competitive dynamics,...
    Article
    Metasearch: Hotel Path Traffic
    ArticleMetasearch: Hotel Path Traffic
    Published: March 2017
    Hotels seeking an alternative to OTAs – and the OTAs themselves – have embraced metasearch as part of...
    Article
    U.S. Mobile Shopping and Booking
    ArticleU.S. Mobile Shopping and Booking
    Published: March 2017
    Millennials and mobile have charmed travel marketers. The two practically go hand in hand, and their...
    Article
    Private Accommodation: Traffic & Conversion
    ArticlePrivate Accommodation: Traffic & Conversion
    Published: March 2017
    Private accommodation has exploded over the past few years, bringing alternative lodging options into...
    Article
    Hotel Suppliers: Traffic & Conversion
    ArticleHotel Suppliers: Traffic & Conversion
    Published: February 2017
    In an effort to regain some market share from leading OTAs, major hotel brands have introduced...
    Article
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