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Region: North America
U.S. and Canada Research
Explore Phocuswright's latest research on the U.S. and Canada including market overview and sizing, destinations, technology, and consumer trends.
ReportPrivate Accommodation Muscles in on Hotels in the U.S. and Europe
Published: April 2017
It is no longer headline news that private accommodations are an integral part of the travel...
Report
ArticleConversational Interfaces: History, Evolution and Impact on Hospitality
Published: March 2017
As we will describe in this report, conversational interfaces are an example of AI-first technology....
Article
ReportU.S. Accommodation: Clickstream & Conversion 2014-2016 (Series)
Published: March 2017
The U.S. online accommodations marketplace is a crowded category, with a wide range of travel...
Report
ArticleReferral Trends in Online Accommodation: Google’s in Charge
Published: March 2017
For travel players competing for accommodations shoppers, the battle for website visitors often begins...
Article
ArticleThe Battle for Lifetime Value: Customer Loyalty in Online Accommodation
Published: March 2017
Given the rising costs of customer acquisition, repeat visitors are more valuable than ever. While...
Article
ArticleOnline Accommodation Brand Analysis: Traffic & Conversion
Published: March 2017
While the travel industry pays close attention to channel differences and competitive dynamics,...
Article
ArticleMetasearch: Hotel Path Traffic
Published: March 2017
Hotels seeking an alternative to OTAs – and the OTAs themselves – have embraced metasearch as part of...
Article
ArticleU.S. Mobile Shopping and Booking
Published: March 2017
Millennials and mobile have charmed travel marketers. The two practically go hand in hand, and their...
Article
ArticlePrivate Accommodation: Traffic & Conversion
Published: March 2017
Private accommodation has exploded over the past few years, bringing alternative lodging options into...
Article
ArticleHotel Suppliers: Traffic & Conversion
Published: February 2017
In an effort to regain some market share from leading OTAs, major hotel brands have introduced...
Article
