U.S. Online Travel Overview Twelfth Edition
The U.S. travel market remained resilient in 2012, despite ongoing economic malaise and a weak recovery. The year was marked by slow growth of gross domestic product (GDP), high unemployment, a feeble housing market and declines in household income. Yet travelers persevered, taking vacations and business trips despite the economy. Aided by rising prices and corporate travel demand, the total U.S. travel market reached new highs, with the online leisure/unmanaged business travel market sustaining double-digit growth. The outlook for 2013 remains guarded, as the U.S. fiscal cliff, European debt crisis and a slowing China economy fuel continued economic uncertainty.
Phocuswright's U.S. Online Travel Overview Twelfth Edition is a comprehensive analysis of the U.S. travel industry, providing market sizing and growth forecasts through 2014. The report focuses on the U.S. online leisure/unmanaged business travel marketplace, highlighting marketing and distribution trends for all travel segments including air, hotel, car rental, vacation packaging, rail and cruise. It tracks distribution shifts among supplier websites and online travel agencies, as well as major offline channels. For the first time, the report also includes mobile market sizing and forecasts. This comprehensive research provides a detailed overview of travel distribution in the U.S., with rich insight into trends in market share, technological innovation and consumer behavior.
- Size of the U.S. total and online travel markets
- Market sizing and forecasts through 2014, including breakouts for air, car, hotel, tour, rail and OTAs
- Mobile travel sizing and forecasts
- Distribution patterns by segment and channel
- In-depth analysis of air, hotel, car rental, vacation packaging, rail and cruise segments
- Consumer and technology trends influencing travel marketing and distribution
- Impact of macroeconomic changes
Phocuswright has followed the evolution of online travel purchasing from its inception. Phocuswright's U.S. Online Travel Overview Twelfth Edition is the industry standard for sizing and forecasting, providing actionable insights into the U.S. travel market.
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