The U.S. Car Rental Market: Business as Usual or Poised for Disruption?
In the U.S. car rental segment, three parent companies – nine brands between them – account for 95% of total sector revenue. Travel industry segments don’t come much more consolidated than car rental. The result is a mature market – large and slow-moving – that all but cries out for innovation, just as a slew of disruptive upstarts are promising to provide it with user-friendly apps. People who might otherwise opt for a traditional rental car are now downloading these apps, booking rides and vehicles, and enjoying the self-service, no-paperwork, on-demand convenience that they offer.
Phocuswright's The U.S. Car Rental Market: Business as Usual or Poised for Disruption? examines the major consumer, distribution and innovation trends shaping the U.S. car rental market. The report includes market sizing and projections through 2017, the rental and digital behavior of U.S. leisure and business travelers, and the impact of ride-hailing services on car rental use.
Key topics include:
- The size of the U.S. car rental market, with projections through 2017, as well as sizing for the online market
- An analysis of the impact of mobile ride-hailing
- A look at the primary motivations for choosing a car rental provider for business and leisure travelers
- Insight into the potential for disruption in the ground transportation segment – particularly among business travel
Purchase Phocuswright's The U.S. Car Rental Market: Business as Usual or Poised for Disruption? for the research and analysis essential to understanding this segment – and the tools to evolve along with it.
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