Scandinavian Online Travel Overview Eleventh Edition
2015 signaled market recovery for the countries making up Scandinavia (Denmark, Norway and Sweden). With an expected growth rate of 3% a year, all segments will advance, and by 2017 total revenue will reach €15.6 billion. Internet penetration is at 95% – and one third of Nordic residents shop online each month, with more than half using their mobile phones. The region remains the leading European market for online travel penetration (63%) however, mobile currently accounts for slightly below the European average of 17%.
Phocuswright's Scandinavian Online Travel Overview Eleventh Edition provides data, analysis and insight into the Scandinavian travel industry, and projects future performance through 2017. The report covers Scandinavian travel market dynamics, and contains detailed information on all key segments, including air, hotel, car rental, rail, tour operators and online travel agencies.
- Size of the Scandinavian travel market
- Market forecasts through 2016
- Mobile bookings by segment
- Distribution patterns by segment and channel
- In-depth analysis of all major travel supplier segments
- Trends among key travel companies
Purchase Scandinavian Online Travel Overview Eleventh Edition for a comprehensive picture of the Scandinavian online travel market, delivering data and analysis essential to any travel company competing in Europe.
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