Mexico's sound economic future will give rise to a
burgeoning middle class with the appetite and budget for exploring new
destinations. With relatively low online travel penetration and a large
population, it is a market of untapped promise. Mexico accounts for 30% of the
total Latin American travel market, second in share only to Brazil. However,
Mexico is expanding faster than Brazil and could overtake the country as Latin
America's largest travel market in the next decade.
Online Travel Overview Second Edition covers the mainstream transportation
and accommodation segments that comprise the bulk of travel bookings transacted
in Mexico. The report covers Mexican travel market dynamics, and contains
detailed information on key segments, economic factors and distribution trends.
Purchase Phocuswright's Mexico Online Travel Overview Second Edition today.
- Total market and online leisure/unmanaged
business travel bookings for 2012 – 2016
- Analysis of Mexico's economic landscape
- Mobile travel gross bookings for 2012 – 2016
- Analysis of major travel product segments – air,
hotel, car rental
- Discussion of the online travel agency,
including key players, recent developments and the relative influence of local
Phocuswright's Latin America Online Travel Overview Second Edition presents the findings from proprietary research conducted in 2014 on the Latin American leisure and unmanaged business travel markets. This effort was undertaken as a multipart project to assess the travel market as a whole, and includes in-depth analyses of six individual markets: Argentina, Brazil, Chile, Colombia, Mexico and Peru. To evaluate the markets, Phocuswright interviewed executives from over 50 Latin America-based airlines, hotels, tour operators, car rental companies, OTAs, traditional travel agencies and travel technology companies. Certain data points were also obtained from third-party sources. Some data was collected in partnership with certain organizations. Unless otherwise indicated, all sales are based on gross bookings – that is, the total transaction value of the products sold on leisure and unmanaged business travel sites (i.e., consumer-facing websites that sell to individuals, including unmanaged business travelers purchasing outside of corporate travel policies). Market sizing also includes sales from travel suppliers outside of Latin America that are transacted via Latin America-based OTAs and Latin America-based tour operators. Corporate online booking systems such as Sabre GetThere and Amadeus e-Travel are excluded from this analysis.
All financial information is based on data obtained from company interviews or publicly available financial reports. Estimates and projections are based on executive interviews, third-party information, web traffic results, economic indicators, market trends and Phocuswright analysis. Data is actual for 2012-2013 and projected for 2014-2016. Totals may not add to 100% due to rounding.
In assessing the market, Phocuswright applies the following methodology to each respective travel segment:
OTAs – OTA market sizing estimates and forecasts are based on local market demand processed via global and local OTAs. Phocuswright considers point-of-sale total transaction value of travel sold via OTAs in each respective source market. For example, bookings generated within Mexico, for both domestic and international travel, are allocated to the Mexican market. Total OTA bookings reflect the share of total supplier online bookings processed by intermediaries.
Airlines – Usually, airline supplier gross bookings, both offline and online, are assigned to the market in which the supplier is headquartered. For example, all business generated by Aeromexico worldwide is allocated to Mexico. The two exceptions are the Latam Airlines Group, which operates under different brands in multiple markets (e.g., TAM in Brazil), and LAN Airlines, whose headquarters are in Chile but whose gross bookings are spread between Chile, Argentina, Brazil, Colombia and Peru.
Hotels – Hospitality supplier gross bookings, both offline and online, are based on room revenue generated by properties in the country source market. Room revenue for hotels and guesthouse/bed and breakfast establishments are included, while the revenue of campgrounds and similar establishments is excluded. Room revenue excludes food and beverage sales.
Car Rentals – Car rental supplier gross bookings, both offline and online, are based on revenue generated by rental fleets operating within the country source market.
Tour Operators – Tour operator bookings are also assigned to their respective source markets. Note that aggregating individual supplier segment estimates and forecasts will not yield the same results as total market estimates. Since adjustments are made for double counting – i.e., in the tour operator segment – please reference the relevant Figures (for example, total market for total market estimates) when interpreting the data.
When distinguishing supplier direct from intermediary bookings, Phocuswright considers the final merchant of sale as the booking channel. For example, because metasearch engines are nontransactional – they redirect customers to supplier or intermediary channels – they are not considered a booking channel. Car rental partnerships with airlines and hotels function in a similar way. For example, customers searching for car rental products on an airline website will often be directed to the car rental website to process the booking.