Italian Online Travel Overview Eleventh Edition

Summary

As Italy's economy is finally looking promising, consumer confidence rises as well. Gross bookings are growing modestly and a record number of Italians planned vacations in 2015. While online travel penetration remains relatively low, Italy's mobile penetration rate ranks among the highest in the world, and mobile will be a key driver of online travel bookings growth.

Phocuswright's Italian Online Travel Overview Eleventh Edition provides data, analysis and insight into the Italian travel industry, and projects future performance through 2017. The report covers Italian travel market dynamics, and contains detailed information on all key segments, including air, hotel, car rental, rail, tour operators and online travel agencies.

Topics include:  

• Size of the Italy travel market
• Market forecasts through 2016
• Mobile bookings by segment
• Distribution patterns by segment and channel
• In-depth analysis of all major travel supplier segments
• Trends among key travel companies

Purchase Italian Online Travel Overview Eleventh Edition for a comprehensive picture of the Italian online travel market, delivering data and analysis essential to any travel company competing in Europe.

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