Italian Online Travel Overview Eleventh Edition
As Italy's economy is finally looking promising, consumer confidence rises as well. Gross bookings are growing modestly and a record number of Italians planned vacations in 2015. While online travel penetration remains relatively low, Italy's mobile penetration rate ranks among the highest in the world, and mobile will be a key driver of online travel bookings growth.
Phocuswright's Italian Online Travel Overview Eleventh Edition provides data, analysis and insight into the Italian travel industry, and projects future performance through 2017. The report covers Italian travel market dynamics, and contains detailed information on all key segments, including air, hotel, car rental, rail, tour operators and online travel agencies.
- Size of the Italy travel market
- Market forecasts through 2016
- Mobile bookings by segment
- Distribution patterns by segment and channel
- In-depth analysis of all major travel supplier segments
- Trends among key travel companies
Purchase Italian Online Travel Overview Eleventh Edition for a comprehensive picture of the Italian online travel market, delivering data and analysis essential to any travel company competing in Europe.
What is Open Access
An Open Access subscription provides company-wide access to the whole library of Phocuswright’s travel research and data visualization.Learn More
Curious? Contact our team to learn more:+1 860 350-4084 501 email@example.com
What is Open Access+
With Open Access+, your company gets access to Phocuswright's full travel research library and data visualization PLUS Special Project deliverables.Learn More