China Online Travel Overview Ninth Edition

Summary

As China's middle class expands, travel offers grow, keeping the country's travel, tourism and hospitality industry on a healthy track – despite declining gross domestic product (GDP). Growth in all of China's travel segments decelerated in 2015, prompting travel suppliers to take a closer look at distribution strategies and OTAs to push the boundaries of the definition of travel. Mobile is now intermediaries' primary platform and the mobile travel market is growing more than twice as fast as the online market.  

Phocuswright's China Online Travel Overview Ninth Edition presents market sizing and projections for the total and online leisure and unmanaged business travel markets in China from 2014-2020. The report also outlines the key trends that will shape China's travel market in the years to come.  

Report highlights include:

• Total market and online leisure/unmanaged business travel bookings for 2014-2020
• Bookings by major travel product segment – air, hotel, rail and car rental – including discussion of key players and segment dynamics
• Detailed online travel market analysis, including online and mobile penetration, share by segment, and unique characteristics
• Impact of the mobile channel on online travel shopping and purchasing   

Phocuswright's China Online Travel Overview Ninth Edition provides the pertinent details and analysis on China's large and rapidly maturing travel marketplace, necessary for any company operating in China.